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Video is not a New Year’s resolution.  Woah! You think. Why would a video production company say that?  Because video isn’t a goal in itself. It’s a tool, albeit a very powerful one, to help you accomplish your goals and empower your company to achieve long term success. But, just like video content creation, well-crafted New […]

Between celebrating the new year and the holidays, time for reflection is a rare commodity. It’s important to remember where we’ve been before we charge ahead. So, we’re launching this new decade with a look back and where we resolve to go.  Before Launch Media, we were GreenScreenTV. Almost 15 years ago, Michael Trufant and […]

Video is a pretty big deal, in case you hadn’t heard. As technologies develop and your target audiences become more savvy, the demand for video content isn’t just going to rise, it’s going to evolve. Your audiences don’t just want a visual experience, they want quality, entertainment, and clear communication. And, they want it fast. […]

What exactly is a “Creative Director?” It’s quite the ambiguous term, encompassing a range of potential responsibilities depending on the industry and individual company. Generally, a creative director is the person who makes high-level creative decisions and guides the team with that vision to create the necessary deliverables. But, due to the nature of small teams […]

“Seeing is believing, but sometimes the most real things in the world are the things we can’t see.” Hard to believe those words rang out nearly 15 years ago. That’s a pretty profound takeaway for a kid’s movie. And, one we should meditate on this month.  Between final quarter concerns, preparing budgets for the new […]

In case you didn’t hear, we’re hiring producers at Launch Media to help us expand into some exciting new projects. That got us thinking about what qualities we’re really looking for and the characteristics that make someone a really valuable video producer.  1. Maintain a Positive Attitude  We’re not really promoting a “don’t worry, be […]

In case you didn’t know, we produce explainer videos here at Launch Media. From safety training to operational procedures, we’ve got you covered. Sometimes tutorial videos are animated, and sometimes they are live action (in an actual office with flesh and blood humans). You can leave the animation process to us, but we’ve got a […]

It’s no secret that we have a problem connecting these days. Many of us spend our workdays looking at screens. We email before we make a call. We call before we schedule an in person meeting. And, how many of us are guilty of using the internal office messaging system (hello, Slack) before we walk […]

It’s the end of the year, and that means things are hectic. With stress and deadlines hitting you from every angle, you don’t need to worry about searching for the perfect gif for your sister-in-law or your staff. So, we made a special holiday gift guide, just for you – but not just any old […]

Thinking about becoming a video editor? Does a demanding schedule of creative work excite you? How do you know if you have what it takes to be a good one? What does it take to be in #PostProduction life?  Let’s get into 5 things a good video editor knows. How to detach & reattach personal emotions […]

In case you didn’t know, today is the Fifth of November, a.k.a. ‘Guy Fawkes Day.’  Across Britain, bonfires, fireworks, and effigies abound to commemorate the failed Gunpowder Plot of November 1605, in which a group of Roman Catholics planned to blow up the Houses of Parliament to protest severe religious persecution.  Ultimately, the Gunpowder Plot […]

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.”  And, we’ve got to agree. The most important part of pre-production isn’t securing expensive lighting or state of the art gear or the most talented camera crew.  It’s your creative brief. {Scroll to the bottom to get your FREE downloadable template!} Preparation […]

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