As the year is coming to a close, many of us are gearing up for changes, big and small. The new year is always a great time to refocus and review past successes and failures. Setting yourself up for success, again, is important to do as you prepare for a new beginning. For me, my […]

It seems like nowadays anyone with access to a search engine is a self proclaimed expert. There is much to be said for a desire to learn and grow. But, we should not mistake a those practice of lifelong learning with subject matter experts.   Subject Matter Experts: Who are they? Subject matter experts are different […]

15 Video Stats About Content Marketing, Social Media, and the Digital Space It’s important to stay up to date on the latest video and marketing research, especially as we navigate the realities of advertising amidst a global pandemic. Yes, we know that content is king and video is its queen. You need video in your […]

In case you missed it, we recently LIVE produced Emerge Fest: A Virtual Happy Hour in the Creative Bloc studio. Like many nonprofits, the Emerge Center couldn’t host their annual fundraising gala as usual because of health and safety concerns with the coronavirus. Not a team to be deterred, the folks at the Emerge Center […]

You already know why it’s a bad idea to cut marketing and communication budgets during a crisis, but where do you begin on your next creative project? What makes a good video production company? Why are they better than the other guys? Here’s the top 5 reasons to work with the team here at Launch […]

July 4, 2020 is going to look different. We want to be responsible, but we want to celebrate! And, that means getting creative. So, here’s our take on how to host a virtual BBQ!  Remember when you were little and the 4th of July was a magical day of high summer?  The scent of chargrilled […]

Workplace policies around the coronavirus are constantly evolving. And, nowhere is it more important than in healthcare facilities. But how are those policies communicated? How do healthcare workers stay up to date on the latest practices? And, how do patients access the medical assistance and knowledge they need to be responsible and well during a […]

Are you producing a teaser campaign for your hospital’s next annual fundraiser?  Or do you need a marketing video series to promote a workforce development program? Whatever your needs, you’ll need to choose the right on screen talent to connect your audience with your brand. But working with talent can be tricky, especially when they’re children. […]

Do we really care about workplace safety?  It’s a valid question, especially right now. What is the motivation behind workplace safety?  We’re seeing a lot of brands and organizations roll out shiny, new safety videos, HR policies that dictate hand washing habits and recommend certain PPE, but what is it really for?  Is it just […]

Think about the last time you saw Harry Potter, or The Lord of the Rings. Remember how it felt to watch those movies? The emotional investment the characters demanded of you. The way the story sucked you in and compelled you to keep watching? That’s because those movies tell powerful stories that follow a narrative […]

June 3, 2020
VFX Breakdown for BYF

What are VFX?  VFX are visual effects. We use this term to describe any imagery that is created, altered, or enhanced for your video. It’s the movie magic that cannot be accomplished during live-action production and has to be added in post. Recently, we did a video project for Build Your Future, an NCCER initiative […]

We all have the ability to create.  Sure, it looks different for everyone, but it’s a gift that each of us has and too few of us use.  The act of creation, of bringing something from imagination to reality. It’s an amazing thing. We not only get to enjoy the finished product and feel that […]

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