Life may be like a box of chocolates, but it turns out that Mardi Gras is kind of like a day on set. We’re serving you up some tips on this Fat Tuesday. 1. Mardi Gras is a marathon, not a sprint. For anyone who has ever experienced the marvelous chaos that is Mardi Gras, […]
Get to know Elizabeth Swarner with our Friday Q&A. If you were an action figure, what accessories would you be sold with? Well, I would definitely have a book, which isn’t very action figure-esque. Do I have special powers or not? That makes a big difference. I’ve got to have some cool boots. Honestly, I’d be more […]
What does it mean to get an education? We usually think of a 4-year college degree. A traditional education that provides a well-rounded understanding of the world, cultures, and philosophy. One where students study a canon of core material, and then pursue professions like doctor, teacher, lawyer. But, a 4-year college is not the only […]
Video content is king. It’s a must-have for any successful marketing campaign, human resources department, or training program. But, how do you extend the life of your project and repurpose your video content? Video tells a story in a way that is accessible, engaging, and vibrant. “So what is it that makes video so important? […]
Meet Launch Media’s associate video producer, all the way from Slidell to the big Baton Rouge. Get to know Chris Jeansonne with our Friday Q&A. How do you get in the zone for a busy week? Music. I have a tone of playlists on spotify, and I kind of pick my playlist according to my week. And, […]
Jay Leno once said, “Today is Valentine’s Day. Or, as men like to call it, extortion day.” And, perhaps you may feel that’s true. Christmas was barely over before brick and mortars exploded with teddy bears and assorted chocolates. But, here at Launch Media, we believe in bringing the passion to everything we do. And, if […]
Q. You’ve been at Launch Media for 9 years. How do you keep things fresh? A. That is a challenge. To me, it all comes down to keeping the visual pump primed. And, what I mean by that is you have to always be on the lookout for new visual references. It’s about welcoming people […]
What’s your favorite color? Studies say, it’s probably blue. The color blue evokes a sense of calm, of steadiness, of peace. And, it’s the most universally liked color. Whether blue is your favorite color or not, color psychology affects your brand marketing strategy more than you think. We’re going to talk about what the psychology […]
Ahh, Valentine’s day. A celebration of romantic love and gourmet chocolates and greeting cards. Whether you celebrate Valentine’s Day or not, you likely engage with the high-level emotions that drive its prevalence. The desire for connection, memorability, and action. Humans are emotional creatures. And, though we like to think otherwise, our emotions drive much of […]
The impact another person can have on your life is incredible, and it’s important that we realize how much of our success is often built on the shoulders of others. January is National Mentoring Month, and I wanted to take this opportunity to share my mentor story. A good mentor is someone who will challenge you, […]
How do I make my corporate video fun? It’s a valid question. We see a lot of brand anthems, and let’s face it. Sometimes your business just isn’t sexy. But, that doesn’t mean it isn’t valuable! And, it doesn’t mean that your message isn’t worth hearing. That’s why you’ve decided to use video to communicate […]
Help! I’ve been recruited for my company video! What should I expect for my first time on set? If you’re reading this, then you’re probably not a professional actor. But, you’ve been summoned to participate in a company video by your marketing team. You’ve got to play “woman walking with dog” or “customer in line,” […]
