To help you better understand what we do, what you need for your video project and how we can assist, we’ve provided a menu of video categories, real-life examples, and rough costs. While every project is unique, these categories encompass the most popular types of projects we produce for our clients.
We want to empower you with the visual tools to introduce a story to your customers, demonstrate your value to them, showcase your assets, support their commitment to you, and encourage them to maintain a relationship.
Each type of branding video is designed to uniquely engage the viewer, whether an employee, potential client, or current customer.
Marketing videos usually take a more direct approach with a specific call to action to generate purchase of a product or service.
Branding videos are more nuanced, though no less purposeful, and reinforce who you are and what you stand for as a company to cultivate a deeper relationship and understanding of your identity with your target audience.
When a company wants to rebrand or cultivate their identity internally, we use Employee Branding Videos to sell company culture, encourage change of problem areas, and reinforce company strengths, like good employee behavior.