In case you didn’t know, today is the Fifth of November, a.k.a. ‘Guy Fawkes Day.’  Across Britain, bonfires, fireworks, and effigies abound to commemorate the failed Gunpowder Plot of November 1605, in which a group of Roman Catholics planned to blow up the Houses of Parliament to protest severe religious persecution.  Ultimately, the Gunpowder Plot […]

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.”  And, we’ve got to agree. The most important part of pre-production isn’t securing expensive lighting or state of the art gear or the most talented camera crew.  It’s your creative brief. {Scroll to the bottom to get your FREE downloadable template!} Preparation […]

How do we cultivate creativity?  Is it something we inherently have, like hair color or athletic ability? Or is it something that we must practice?  We think it’s a little bit of both, but while some are more naturally inclined to unique perspectives and imaginative daydreams, it takes perseverance and hard work to cultivate and […]

Behind the scenes with an over-caffeinated editor Every video starts with a need.  It’s the meat of the matter, the structure of a message, all of its essentials.  It’s what must be conveyed to further a particular end – whether that be brand awareness or student recruitment.   But, what happens when the “must message” […]

Today, we’re tackling how to start a video script.  Maybe you’re contracting it out to a professional writer.  Maybe you’re writing it in house.  Either way, you’re going to need to give some creative direction (to yourself or someone else) to identify key elements.   So, let’s talk how to start a video script.     What […]

Launch Media works with video production crews that are safety certified for hazardous job sites, from oil refineries to plants to industrial construction sites.  We have crew members that are OSHA -10 certified, TWIC card holders, and/or COSS holders.  Safety is a state of mind, a situational awareness that is vital for our well-being and […]

From the Printing Press to Cat Videos Each morning, our alarms sound, and we wake up, sometimes begrudgingly.  And, if we’re honest, most of us instinctively reach for our phones. Without thinking, we scan the notifications on our lock screens.  Joe sent you an email at 2:14 A.M.  ‘You have to read this article! Remember […]

It’s no secret that video is a vital part of your company’s marketing plan.  A well-produced corporate video increases your company’s visibility, allowing you to engage audiences all over the world with the simple click of a button.   But, you don’t need just any video.  You need a video that will stand out among the […]

Even though Walmart thinks it’s already time for Thanksgiving and Christmas, we are giving Halloween its due!  We’ve compiled a list of 13 of our favorite spooky movies to get you in the spirit of Halloween. Hocus Pocus (1993)  Nothing like a cannibalistic child murder to start a Disney movie off on the right foot.  […]

“Why Baton Rouge?”  An out of town client recently asked me this question.  From an outsider’s perspective, it’s a valid ask. Why should they choose a small business in this city – in need of massive infrastructure improvements, litter clean-up on the streets, and a whole faction of people who want to leave? But, that’s […]

Blood(Y Mary Mix) is thicker than water.  Thick stacks of fluffy, golden-pancake-goodness.  Sizzling bacon.  Fresh squeezed mimosas.  Hollandaise sauce everywhere. Finger-licking fried chicken with blueberry maple syrup?  It makes for some lowered inhibitions and great conversations.   In honor of National Pancake Day, we decided to have a bit of fun with our post this […]

We’re going to show you how to energize and command your mission statement in a way that is memorable, impactful, and meaningful.  Naturally, our answer is through video.   First, let’s be honest.  Do you actually know what your company’s mission statement is?  Even if you do, do you know what it really means?  What […]

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