What’s your best financial advice?  Budget. Everybody needs to come up with a budget and follow it. It is crucial. And, it’s just as important in your personal life as it is in a business.   Who would play you in a movie about your life?  Lucy Liu. She’s hilarious.  What’s the last movie you watched […]

What’s pre-production?  Pre-production is the first stage of a project. At Launch Media, this typically begins with discovery meetings, where we determine your needs and vision and establish a strategy that meets your communication objectives. Then, we build out a creative brief.  Pre-production can technically be as extensive or minimal as you like. But, the […]

“Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.”  It’s a well known axiom attributed to Abraham Lincoln and a simple truth in business. Preparation is key to successful execution.  While this is helpful in all areas of life, it’s especially important in video production. […]

At Launch Media, our typical creative process begins with a discovery meeting. We’ll come to meet with you and your stakeholders to discuss what kind of video you want. We talk overall vision and budget, and then we start digging into your creative message.  But, sometimes that’s more complicated than you think. When you’ve got […]

Get to know our Executive Producer and CEO John Jackson with this Friday Introduction. What was it like training, running, and completing a half marathon? I was a little apprehensive going into it. You know, I wasn’t sure if I was going to be able to finish it because I wanted to run the entire […]

Life may be like a box of chocolates, but it turns out that Mardi Gras is kind of like a day on set. We’re serving you up some tips on this Fat Tuesday. 1. Mardi Gras is a marathon, not a sprint.  For anyone who has ever experienced the marvelous chaos that is Mardi Gras, […]

Get to know Elizabeth Swarner with our Friday Q&A. If you were an action figure, what accessories would you be sold with? Well, I would definitely have a book, which isn’t very action figure-esque. Do I have special powers or not? That makes a big difference. I’ve got to have some cool boots. Honestly, I’d be more […]

What does it mean to get an education?  We usually think of a 4-year college degree. A traditional education that provides a well-rounded understanding of the world, cultures, and philosophy. One where students study a canon of core material, and then pursue professions like doctor, teacher, lawyer. But, a 4-year college is not the only […]

Video content is king. It’s a must-have for any successful marketing campaign, human resources department, or training program. But, how do you extend the life of your project and repurpose your video content?  Video tells a story in a way that is accessible, engaging, and vibrant. “So what is it that makes video so important? […]

Meet Launch Media’s associate video producer, all the way from Slidell to the big Baton Rouge. Get to know Chris Jeansonne with our Friday Q&A. How do you get in the zone for a busy week?   Music. I have a tone of playlists on spotify, and I kind of pick my playlist according to my week. And, […]

Jay Leno once said, “Today is Valentine’s Day. Or, as men like to call it, extortion day.” And, perhaps you may feel that’s true. Christmas was barely over before brick and mortars exploded with teddy bears and assorted chocolates. But, here at Launch Media, we believe in bringing the passion to everything we do. And, if […]

Q. You’ve been at Launch Media for 9 years. How do you keep things fresh?  A. That is a challenge. To me, it all comes down to keeping the visual pump primed. And, what I mean by that is you have to always be on the lookout for new visual references. It’s about welcoming people […]

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