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Q. You’ve been at Launch Media for 9 years. How do you keep things fresh?  A. That is a challenge. To me, it all comes down to keeping the visual pump primed. And, what I mean by that is you have to always be on the lookout for new visual references. It’s about welcoming people […]

What’s your favorite color?  Studies say, it’s probably blue. The color blue evokes a sense of calm, of steadiness, of peace. And, it’s the most universally liked color.  Whether blue is your favorite color or not, color psychology affects your brand marketing strategy more than you think.  We’re going to talk about what the psychology […]

Ahh, Valentine’s day. A celebration of romantic love and gourmet chocolates and greeting cards.  Whether you celebrate Valentine’s Day or not, you likely engage with the high-level emotions that drive its prevalence.  The desire for connection, memorability, and action.  Humans are emotional creatures. And, though we like to think otherwise, our emotions drive much of […]

The impact another person can have on your life is incredible, and it’s important that we realize how much of our success is often built on the shoulders of others. January is National Mentoring Month, and I wanted to take this opportunity to share my mentor story.  A good mentor is someone who will challenge you, […]

How do I make my corporate video fun? It’s a valid question. We see a lot of brand anthems, and let’s face it. Sometimes your business just isn’t sexy. But, that doesn’t mean it isn’t valuable! And, it doesn’t mean that your message isn’t worth hearing. That’s why you’ve decided to use video to communicate […]

Help! I’ve been recruited for my company video! What should I expect for my first time on set?  If you’re reading this, then you’re probably not a professional actor. But, you’ve been summoned to participate in a company video by your marketing team.  You’ve got to play “woman walking with dog” or “customer in line,” […]

As a full-service video production company in Baton Rouge, we are here to bolster your in-house team’s communication efforts and ensure that you accomplish your long term goals. We know you want to support your in-house communications team, and that means it might be a good idea to outsource video production. Many companies have an […]

They say a picture is worth a thousand words. So, a video is worth a whole lot more, right? How can you get the best ROI for your video anyway?  The mathematics might be a little subjective, but we know that a well-crafted, strategically-executed video is a valuable asset. So, it’s worth considering why a […]

You’ve decided to create video content for your company. Before you choose set locations or even write your script, you need to think about what you want your video to say.  Maybe you’ve got a new campaign. Maybe you’ve just rejuvenated your brand, and you need to promote it. Or, maybe you know video is […]

Video is not a New Year’s resolution.  Woah! You think. Why would a video production company say that?  Because video isn’t a goal in itself. It’s a tool, albeit a very powerful one, to help you accomplish your goals and empower your company to achieve long term success. But, just like video content creation, well-crafted New […]

Between celebrating the new year and the holidays, time for reflection is a rare commodity. It’s important to remember where we’ve been before we charge ahead. So, we’re launching this new decade with a look back and where we resolve to go.  Before Launch Media, we were GreenScreenTV. Almost 15 years ago, Michael Trufant and […]

Video is a pretty big deal, in case you hadn’t heard. As technologies develop and your target audiences become more savvy, the demand for video content isn’t just going to rise, it’s going to evolve. Your audiences don’t just want a visual experience, they want quality, entertainment, and clear communication. And, they want it fast. […]

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