Seeing is Believing: Why Video Works

December 3, 2019

“Seeing is believing, but sometimes the most real things in the world are the things we can’t see.” Hard to believe those words rang out nearly 15 years ago. That’s a pretty profound takeaway for a kid’s movie. And, one we should meditate on this month. 

Between final quarter concerns, preparing budgets for the new year, and navigating family dynamics, it’s a challenge to focus on what matters. As hectic and complicated as the holidays are, it’s no surprise the most poignant reminders often come while watching a Christmas movie. 

The Polar Express is a Christmas staple. There’s something magical about the nostalgia, hot cocoa, and stellar voice work by Tom Hanks that really gets you in the spirit. 

“Seeing is believing.” That’s the bedrock of what we believe here at Launch Media. After all, we are a video production company. Our founding principle is to visualize what matters. We operate because of the power of this reality, that people want to see something to believe it. 

That’s why video content is booming, which you already know (unless you’ve been living on the North Pole). 59% of executives say they would rather watch a video than read text. (Wordstream) Supplemental, well-rounded content is valuable, but the saying isn’t “reading is believing.” 

That’s because there is a deeper reality that drives the power of video. The most real things in the world are the things we cannot see. It’s emotional and intangible. The dedication your company brings to your craft. The level of expertise your employees possess. The way in which your company culture elevates your product and customer experience.  

These are things that matter, but your customers cannot see them. But, seeing is believing, so you have to show them. That’s why video works. 

It’s about creating an impression that will make an impact. Like a feeling or a memory, something much bigger than itself. It’s about bringing forth the very real things that you don’t always see – so that your audience can believe them. We’d like to say that we make the magic in video, but it’s more about who you are and what your company believes in. 

There’s so much that can be done with video, from motion graphics to music selection to audio editing to props and actors. More than any other medium, video compels. It demands your attention. But, it’s powerful because it draws from something greater and far more substantial.  

The real magic is in your company, your people, your mission, your approach. It’s the narrative not easily conveyed, but felt. It’s in the stories you can best share by showing. The feeling you get when you see a building erected where there wasn’t one before. It’s that feeling when your employees come to work every day with energy and focus because they love where they work and understand why they do it. 

So, we challenge you to think about what you believe. Decide what really matters. And, ask yourself if you’re ready to share it with the world.

Let’s visualize what matters most for your company, together. 

The conductor in the polar express says you coming?





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