3 Reasons Animated Video Works

April 7, 2020

It’s hard to get your message out when we all have to stay in. Consider how animated content could work for you and help your message stand out when you need to stay in. 

1. Stand out

When our feeds and inboxes are saturated with news updates, rumors, and notifications, the online world feels even more chaotic than normal. Animated video content is a great way to stand out from the crowd and deliver your message in a package that is innovative, creative, and memorable. Here’s how we helped the Louisiana Office of Student Financial Assistance (LOSFA) stand out with animated video! 

Compete to Complete with LOSFA

When the LOSFA wanted a video to raise awareness about the FAFSA (Free Application for Federal Student Aid) and its importance to students.

If you know anything about the FAFSA, you know it can be a little intimidating, so this was no small feat. In addition, they wanted students to understand that “college” doesn’t solely mean a 4-year program, but it can also be a 2-year or trade/technical school as well.

To tackle this multi-purpose video, we decided animation would be the best and most effective way to capture the attention of our audience. We kept our tone light, fun, and conversational while still informative.

Animated blue human figures explore a financial aid and college fair

2. Save time

Things are hectic right now as we juggle working from home and taking care of our kids. Animated video content provides a solution to help you manage your schedule. Save time on your video project and skip the coordination and scheduling of live-action production. But, if you’re still unsure about a fully animated video, THINK BIGGER

Think Bigger with BRAC

The Baton Rouge Area Chamber (BRAC) asked us to create a video that highlighted their five-year regional strategic plan, Think Bigger. and captured the unique energy of Baton Rouge. They wanted something that celebrated the distinctive blend of Baton Rouge culture and encouraged community innovation, economic development, and bold ambitions.

We used some funky music and bold graphics and a bit of simple animation to illustrate their goals. Though we had key scenes to capture in production, we also used footage that we already had from past projects, as well as footage provided by BRAC.

So, consider what you already have in your arsenal and how it might be repurposed. There are also lots of shots (see DRONES!) that definitely follow the social distancing rules. It’s time to think bigger with animated video!

Baton Rouge has big WINS

3. Stay safe 

Feel like you can’t work on new projects while staying at home? Think again! Animated content can be created through virtual creative meetings, online design boards, and doesn’t require humans in production. If you’ve got a phone and a computer, you’ve got all you need to plan a video project with us. 

Let’s Build Amazing with OLOL

When Our Lady of the Lake built their children’s museum, they wanted to create magical design. We were brought in to create an animated piece that would not only bring these characters to life, but also represent the geography of the entire state of Louisiana.

Backed by the design and creative of Timothy Samaha, Stephanie Roussel, and the OLOL design team, we set to work. And, we used a combination of 3D, 2D, character, and type to share a beautiful expression of art and message.

As hospitals and other workplaces become hazardous, using animated video as a communication tool is a must.

While we love live-action videos, animated content is a great big world of possibility. You just have to contact us to get started on your project! 

An animated swamp landscape with a green alligator on a log at nighttime

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