Repurpose video content: 5 tips from Launch Media 

February 18, 2020

Video content is king. It’s a must-have for any successful marketing campaign, human resources department, or training program. But, how do you extend the life of your project and repurpose your video content? 

Video tells a story in a way that is accessible, engaging, and vibrant.

“So what is it that makes video so important? Well, according to 88% of marketers, video marketing provides them with positive ROI. When you consider that only 33% said the same in 2015, it shows that consumer sentiment toward videos is much stronger now” (Carter 2020).

We believe video is the closest thing to a real life experience. It’s impactful, and it works

 But, video can also get expensive, and we get it. That’s intimidating. You want to know why it’s worth it, and we want to help you get the most bang for your buck. 

So, we’ve got 5 tips for you to repurpose your video content. 

1. Break down the larger video into smaller shareables for social media 

Staying on top of your social media game is a constant battle. When content is the currency, you’ve got to make the most of your videos. 

We often help companies turn their long-form videos into smaller, bite-size shareables for social media. They can prolong their message and the beautiful imagery we’ve captured for them on social media. 

Creating more content for your audience to easily consume will help spread your message and boost your website SEO ranking. 

Pro-tip: Keep this in mind at the beginning of your video project so that we can make the most of scenes that will become 15 second shareables for you. 

2. Turn your video message into a blogpost

Your editorial calendar always needs filling, and a great video can also make a great blogpost. 

Write out the main themes and pull from notable interviews in your videos. You can drive home your main theme while exploring more specific messages that you didn’t have time for in your video. 

The written word still holds a powerful influence, and you want to have complementary content to boost your message (and SEO). 

It’s all about supporting your inbound marketing efforts and creating multiple avenues for your audience to consume your message.  

Writing is the hardest thing ever!

3. Pull still images from your video for images 

One of the best things about working with a video production company is the level of quality you receive in video content. 

That means that you can blow up your video into full screen mode and find your favorite moments. Take advantage of that pause button and screenshot poignant scenes for shareable images. 

All of a sudden, you’ve got 5 high quality images to share on social. Jump into your favorite design program and add a few branded graphics or a relevant quote. (And, don’t forget to tag us 😉 

How many pictures can you get from your video? It’s up to you.   

4. Meme your video content or turn it into a gif 

It depends on your company voice, of course, but everyone enjoys a bit of humor now and then. 

Clip small bites from your longform video and turn them into a gif. This is your opportunity to replay an emotional moment or have a bit of fun with those inevitable funny faces that occur in certain frames. 

You can go to giphy.com to create your own and get some inspiration! 


5. Use video clips in your social stories to tease content 

Peak your audience’s interest with shorter form videos in your Facebook or Instagram stories. 

You only need 15 or 20 seconds to effectively tease your audience and leave them wanting more

If you like this idea, you should think about using a teaser campaign for your next product launch or event reveal!

Tom teases the big bulldog

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