Innovation is the cornerstone of any lasting business, yet the media industry demands a higher level of adaptation and forward-thinking to capitalize upon the constant technological advancement. Over the last few years, our world has witnessed swift, sweeping change that has transformed industry and demanded rigorous strategic reflection. At Launch Media, we found ourselves faced […]
You’re flipping through a magazine, reading articles and scanning advertisements. You see an icon in the corner of a full page advertisement. It signals an AR experience. Curious, you swipe your phone across the icon. And, suddenly, the graphic design quickens, lifting from the page and inviting you to participate. An animation prompts you to […]
Lights, Camera, Results In today’s digital age, content marketing has become a vital strategy for businesses to engage with their target audience and drive growth. Among the plethora of content types, videos have emerged as a powerful tool to captivate and connect with viewers. However, crafting compelling and professional videos requires expertise and finesse. That’s […]
Watch our Addy Award Winning Video Production Projects! On March 4, 2023, Launch Media received three Addy Awards from the American Advertising Federation of Baton Rouge for video production work on Unexpected, an ecotourism spot with West Feliciana and St. Francisville, the company’s 2022 video reel, and The Beauty of Brody, a narrative fundraising video […]
How to Win the Attention War It’s no secret that attention spans continue to dwindle. Everyone is familiar with the overused statistic about goldfish. Everyone knows that video is a vital weapon in this war. Is there a way to truly make a brand rise up over the noise? A high quality video full of […]
Location Scouts and Why They Matter The number of days spent in production is one of the biggest influences on your project budget. Each production day will typically involve a director, a producer, camera operators, talent, and various other people who make everything run smoothly on set. While their expertise is costly, it’s also what […]
Scene: It’s Friday the 13th, just two weeks into a new year. The sun is shining. The air is crisp. The smell of hot coffee permeates the air. And, a black cat crosses the path. What do we do? Well, we reshoot the scene because that black cat wasn’t supposed to be in the frame. […]
This year, we worked with BRAC to create videos for the BR Works Campaign, a new talent matching app that connects job seekers to career and training opportunities and employers to high-quality local talent using a data-driven assessment. We developed, directed, and produced a series of live action videos for use on social & broadcast […]
Working With Visual Humor: Q&A with our Editor Taylor Stoma Walk me through the general editing process when you’re working with visual humor. Is there anything different you’re considering than with a typical edit? I think they are about the same. With both, it’s timing. Timing is so much more important with something that is […]
Key Takeaways: Humor increases audience engagement with the information shared Humor improves audience retention of the information shared Humor humanizes a brand What’s the goal of your video? That’s one of the first questions we discuss with our clients. Typically, a marketing video aims to increase brand awareness, generate X number of leads, or promote […]
The third phase of your video project is post-production, more commonly understood as the editing process. It’s when all footage captured during production is compiled for the editor. Post-production is a sifting and sorting process that is meticulous in nature and usually quite time consuming. It’s where we implement all the fun features that give […]
Pre-Production: Expectations v. The Reality A good plan is imperative to any video production project. But, a well-defined vision is what makes a video memorable and effective. Our mission is to translate your concept, idea, product, or strategy into a visual solution that creates a lasting impact. But, if you don’t know where you’re going, […]
