You’re flipping through a magazine, reading articles and scanning advertisements. You see an icon in the corner of a full page advertisement. It signals an AR experience. Curious, you swipe your phone across the icon. And, suddenly, the graphic design quickens, lifting from the page and inviting you to participate. An animation prompts you to […]
Location Scouts and Why They Matter The number of days spent in production is one of the biggest influences on your project budget. Each production day will typically involve a director, a producer, camera operators, talent, and various other people who make everything run smoothly on set. While their expertise is costly, it’s also what […]
It’s a surprise to no one that being consistent on social media is a full-time job. Consistency increases engagement, but that’s easier said than done. Are you struggling to post consistent content to your website or social media platforms? You are not alone. We’re sharing three tips to jumpstart your content (or editorial) calendar. Define […]
Whether you are a part of a large corporation or a fledgling social media influencer, a good branding strategy is key. Being able to convey your company’s presence in a single word, or to evoke immediate recognition with a simple image are two ways a brand can set you apart. What is a brand? To […]
Promoting a product brand is straightforward, but companies are often clueless on how to promote their corporate brand. A successful starting point is with a mission statement. Mission statements are meant to encapsulate a company’s identity and purpose. It answers the big “why” questions about your company in a succinct and (hopefully!) memorable way. Using […]
Many people have become work from home professionals by now, with a large part of the workforce still dialing in from home. As this trend looks to become permanent, it’s time to get serious about your workspace. After months of zoom meetings and virtual coffee dates, if you’re still trying to find your rhythm at […]
The new year is a fresh start for everyone. This is a great time to clear out the old and make way for the brand new. After you swap out your holiday decor and festive lights for regular everyday life, give your workspace a thorough sweep, too. With workers spending more time on their computers […]
Do you remember your goals from last year? If so, did you achieve them? If you constantly find yourself failing at (or just plain forgetting) your goals, it’s time to do things differently. A new year always inspires new goals, however, it’s important to create goals that are actually attainable. Set yourself up for success […]
As the holidays start to wind down and a new year appears on the horizon, it’s the perfect time to put *rest and relaxation* back on the agenda. This year has brought challenges, but new safety and health restrictions don’t have to mean limiting necessary leisure time. A new year usually means creating and focusing […]
The holidays are here … With Christmas right around the corner, it’s time to get serious about buying gifts. If you’re in the market for a great, entry-level camera, your friends at Launch have a few suggestions. Whether you’re taking photos of your kids for Instagram or making a video Christmas card, there’s a camera […]
As the world continues to social distance, the holidays look a little different. Families are being asked to plan their gathering differently, if at all, and holidays don’t feel the same. As a result, you might need to get a little more creative. Everyone’s holiday is going to look totally different this year, but that […]
This month, our focus is on Kindness. This week’s blog is a reminder to treat yourself with kindness, especially when you consider your 2020 goals. Think back to this: It’s December 2019. The new year is impending and you’re pondering on everything you want to accomplish. Perhaps you’re considering your next big career move […]
