December 19, 2023
Augmented Reality: The Potential of Experiential Services

You’re flipping through a magazine, reading articles and scanning advertisements. You see an icon in the corner of a full page advertisement. It signals an AR experience.  Curious, you swipe your phone across the icon. And, suddenly, the graphic design quickens, lifting from the page and inviting you to participate.  An animation prompts you to […]

January 16, 2023
5 Tips for Location Scouting

Location Scouts and Why They Matter   The number of days spent in production is one of the biggest influences on your project budget. Each production day will typically involve a director, a producer, camera operators, talent, and various other people who make everything run smoothly on set. While their expertise is costly, it’s also what […]

August 25, 2021
Creating A Content Calendar

It’s a surprise to no one that being consistent on social media is a full-time job. Consistency increases engagement, but that’s easier said than done. Are you struggling to post consistent content to your website or social media platforms? You are not alone. We’re sharing three tips to jumpstart your content (or editorial) calendar. Define […]

March 30, 2021
Three Benefits of Corporate Branding

Whether you are a part of a large corporation or a fledgling social media influencer, a good branding strategy is key. Being able to convey your company’s presence in a single word, or to evoke immediate recognition with a simple image are two ways a brand can set you apart. What is a brand? To […]

March 11, 2021
Corporate Branding: Energize Your Mission Statement

Promoting a product brand is straightforward, but companies are often clueless on how to promote their corporate brand. A successful starting point is with a mission statement. Mission statements are meant to encapsulate a company’s identity and purpose. It answers the big “why” questions about your company in a succinct and (hopefully!) memorable way. Using […]

January 26, 2021
Three Must Haves for Working From Home 

Many people have become work from home professionals by now, with a large part of the workforce still dialing in from home. As this trend looks to become permanent, it’s time to get serious about your workspace. After months of zoom meetings and virtual coffee dates, if you’re still trying to find your rhythm at […]

January 7, 2021
3 Habits for An Organized Digital Workspace

The new year is a fresh start for everyone. This is a great time to clear out the old and make way for the brand new. After you swap out your holiday decor and festive lights for regular everyday life, give your workspace a thorough sweep, too.  With workers spending more time on their computers […]

December 29, 2020
Creating SMART Goals: A Crash Course

Do you remember your goals from last year? If so, did you achieve them? If you constantly find yourself failing at (or just plain forgetting) your goals, it’s time to do things differently. A new year always inspires new goals, however, it’s important to create goals that are actually attainable. Set yourself up for success […]

December 22, 2020
Rest plus Relaxation equals 2021 Creativity

As the holidays start to wind down and a new year appears on the horizon, it’s the perfect time to put *rest and relaxation* back on the agenda. This year has brought challenges, but new safety and health restrictions don’t have to mean limiting necessary leisure time. A new year usually means creating and focusing […]

December 15, 2020
Holiday Gift Guide: 5 Cameras Under $1K

The holidays are here … With Christmas right around the corner, it’s time to get serious about buying gifts. If you’re in the market for a great, entry-level camera, your friends at Launch have a few suggestions. Whether you’re taking photos of your kids for Instagram or making a video Christmas card, there’s a camera […]

December 9, 2020
3 Ways to Spread Holiday Cheer This Season

As the world continues to social distance, the holidays look a little different. Families are being asked to plan their gathering differently, if at all, and holidays don’t feel the same. As a result, you might need to get a little more creative. Everyone’s holiday is going to look totally different this year, but that […]

December 1, 2020
Why Your 2020 Goals Aren’t A Bust

  This month, our focus is on Kindness. This week’s blog is a reminder to treat yourself with kindness, especially when you consider your 2020 goals. Think back to this: It’s December 2019. The new year is impending  and you’re pondering on everything you want to accomplish. Perhaps you’re considering your next big career move […]

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