November 25, 2020
3 Quick Tips for Navigating New Beginnings

As the year is coming to a close, many of us are gearing up for changes, big and small. The new year is always a great time to refocus and review past successes and failures. Setting yourself up for success, again, is important to do as you prepare for a new beginning. For me, my […]

July 14, 2020
15 Video Stats You Need to Know

15 Video Stats About Content Marketing, Social Media, and the Digital Space It’s important to stay up to date on the latest video and marketing research, especially as we navigate the realities of advertising amidst a global pandemic. Yes, we know that content is king and video is its queen. You need video in your […]

July 9, 2020
How to Host a Successful Virtual Event: Emerge Fest

In case you missed it, we recently LIVE produced Emerge Fest: A Virtual Happy Hour in the Creative Bloc studio. Like many nonprofits, the Emerge Center couldn’t host their annual fundraising gala as usual because of health and safety concerns with the coronavirus. Not a team to be deterred, the folks at the Emerge Center […]

June 30, 2020
How Video Improves Healthcare

Workplace policies around the coronavirus are constantly evolving. And, nowhere is it more important than in healthcare facilities. But how are those policies communicated? How do healthcare workers stay up to date on the latest practices? And, how do patients access the medical assistance and knowledge they need to be responsible and well during a […]

June 3, 2020
VFX Breakdown for BYF

What are VFX?  VFX are visual effects. We use this term to describe any imagery that is created, altered, or enhanced for your video. It’s the movie magic that cannot be accomplished during live-action production and has to be added in post. Recently, we did a video project for Build Your Future, an NCCER initiative […]

May 29, 2020
How to Be More Creative and Reduce Stress

We all have the ability to create.  Sure, it looks different for everyone, but it’s a gift that each of us has and too few of us use.  The act of creation, of bringing something from imagination to reality. It’s an amazing thing. We not only get to enjoy the finished product and feel that […]

May 7, 2020
Covid-19 Mitigation Production Policy

Questions about production? Here’s what we’re doing to keep everyone safe and well. It’s our duty to ensure that we execute productions in a responsible manner, so we’ve implemented the following safety measures for production in studio and on location.  Vet Crew, Talent, and Clients: As previously stated, we will issue a checklist of questions […]

April 14, 2020
3 Ways VR Supports Business  

Did you know that the augmented reality and virtual reality market in the United States has nearly doubled since 2019? (Statista) That growth is indicative of a valuable trend that’s here to stay. But, what is it? And, how can your business benefit from virtual reality and augmented reality?  VR and AR are both experiential […]

March 27, 2020
Need a Virtual Learning Option?

It’s back to school time, but the usual anticipation of summer’s end feels a little different this year. While students and parents are eager to get back into the classrooms, looming coronavirus concerns post many uncertainties about what the coming year will look like. The virtual learning industry has grown by leaps and bounds since […]

February 21, 2020
Meet Launch Media’s Communication Manager: Elizabeth

Get to know Elizabeth Swarner with our Friday Q&A. If you were an action figure, what accessories would you be sold with? Well, I would definitely have a book, which isn’t very action figure-esque. Do I have special powers or not? That makes a big difference. I’ve got to have some cool boots. Honestly, I’d be more […]

February 7, 2020
Color Psychology in Video Content Marketing

What’s your favorite color?  Studies say, it’s probably blue. The color blue evokes a sense of calm, of steadiness, of peace. And, it’s the most universally liked color.  Whether blue is your favorite color or not, color psychology affects your brand marketing strategy more than you think.  We’re going to talk about what the psychology […]

January 14, 2020
3 Tips to boost your video ROI

They say a picture is worth a thousand words. So, a video is worth a whole lot more, right? How can you get the best ROI for your video anyway?  The mathematics might be a little subjective, but we know that a well-crafted, strategically-executed video is a valuable asset. So, it’s worth considering why a […]

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