How to Win the Attention War It’s no secret that attention spans continue to dwindle. Everyone is familiar with the overused statistic about goldfish. Everyone knows that video is a vital weapon in this war. Is there a way to truly make a brand rise up over the noise? A high quality video full of […]
Location Scouts and Why They Matter The number of days spent in production is one of the biggest influences on your project budget. Each production day will typically involve a director, a producer, camera operators, talent, and various other people who make everything run smoothly on set. While their expertise is costly, it’s also what […]
Scene: It’s Friday the 13th, just two weeks into a new year. The sun is shining. The air is crisp. The smell of hot coffee permeates the air. And, a black cat crosses the path. What do we do? Well, we reshoot the scene because that black cat wasn’t supposed to be in the frame. […]
This year, we worked with BRAC to create videos for the BR Works Campaign, a new talent matching app that connects job seekers to career and training opportunities and employers to high-quality local talent using a data-driven assessment. We developed, directed, and produced a series of live action videos for use on social & broadcast […]
Working With Visual Humor: Q&A with our Editor Taylor Stoma Walk me through the general editing process when you’re working with visual humor. Is there anything different you’re considering than with a typical edit? I think they are about the same. With both, it’s timing. Timing is so much more important with something that is […]
Key Takeaways: Humor increases audience engagement with the information shared Humor improves audience retention of the information shared Humor humanizes a brand What’s the goal of your video? That’s one of the first questions we discuss with our clients. Typically, a marketing video aims to increase brand awareness, generate X number of leads, or promote […]
Have you ever wondered what goes into the creative process of most video productions? Most often, creating a storyboard is a part of pre-production. A storyboard is a visual representation of a narrative, shot by shot. Honestly, the word perfectly describes itself. Storyboards are helpful when stakeholders may not be able to visualize exactly what […]
Summer means spending more time exploring the great outdoors. There is swimming and camping, and lots of barbecues. As many people venture outside, summer also means more outside productions. It’s important to protect equipment and people, as filming happens outside. Water safety is important at the pool, but also on the lake or the gulf […]
Preparation is the key to almost all successful projects. Keeping things organized, easy to understand, and accessible guarantees a smooth workflow from start to finish. Here at Launch, we take pride in our streamlined production process. By breaking down each step, we ensure that both our team and our clients know exactly what to expect […]
The holidays are here … With Christmas right around the corner, it’s time to get serious about buying gifts. If you’re in the market for a great, entry-level camera, your friends at Launch have a few suggestions. Whether you’re taking photos of your kids for Instagram or making a video Christmas card, there’s a camera […]
It seems like nowadays anyone with access to a search engine is a self proclaimed expert. There is much to be said for a desire to learn and grow. But, we should not mistake a those practice of lifelong learning with subject matter experts. Subject Matter Experts: Who are they? Subject matter experts are different […]
In case you missed it, we recently LIVE produced Emerge Fest: A Virtual Happy Hour in the Creative Bloc studio. Like many nonprofits, the Emerge Center couldn’t host their annual fundraising gala as usual because of health and safety concerns with the coronavirus. Not a team to be deterred, the folks at the Emerge Center […]
