Working With Visual Humor: Q&A with our Editor Taylor Stoma Walk me through the general editing process when you’re working with visual humor. Is there anything different you’re considering than with a typical edit? I think they are about the same. With both, it’s timing. Timing is so much more important with something that is […]
Key Takeaways: Humor increases audience engagement with the information shared Humor improves audience retention of the information shared Humor humanizes a brand What’s the goal of your video? That’s one of the first questions we discuss with our clients. Typically, a marketing video aims to increase brand awareness, generate X number of leads, or promote […]
Have you ever wondered what goes into the creative process of most video productions? Most often, creating a storyboard is a part of pre-production. A storyboard is a visual representation of a narrative, shot by shot. Honestly, the word perfectly describes itself. Storyboards are helpful when stakeholders may not be able to visualize exactly what […]
Summer means spending more time exploring the great outdoors. There is swimming and camping, and lots of barbecues. As many people venture outside, summer also means more outside productions. It’s important to protect equipment and people, as filming happens outside. Water safety is important at the pool, but also on the lake or the gulf […]
Preparation is the key to almost all successful projects. Keeping things organized, easy to understand, and accessible guarantees a smooth workflow from start to finish. Here at Launch, we take pride in our streamlined production process. By breaking down each step, we ensure that both our team and our clients know exactly what to expect […]
The holidays are here … With Christmas right around the corner, it’s time to get serious about buying gifts. If you’re in the market for a great, entry-level camera, your friends at Launch have a few suggestions. Whether you’re taking photos of your kids for Instagram or making a video Christmas card, there’s a camera […]
It seems like nowadays anyone with access to a search engine is a self proclaimed expert. There is much to be said for a desire to learn and grow. But, we should not mistake a those practice of lifelong learning with subject matter experts. Subject Matter Experts: Who are they? Subject matter experts are different […]
In case you missed it, we recently LIVE produced Emerge Fest: A Virtual Happy Hour in the Creative Bloc studio. Like many nonprofits, the Emerge Center couldn’t host their annual fundraising gala as usual because of health and safety concerns with the coronavirus. Not a team to be deterred, the folks at the Emerge Center […]
July 4, 2020 is going to look different. We want to be responsible, but we want to celebrate! And, that means getting creative. So, here’s our take on how to host a virtual BBQ! Remember when you were little and the 4th of July was a magical day of high summer? The scent of chargrilled […]
Workplace policies around the coronavirus are constantly evolving. And, nowhere is it more important than in healthcare facilities. But how are those policies communicated? How do healthcare workers stay up to date on the latest practices? And, how do patients access the medical assistance and knowledge they need to be responsible and well during a […]
Are you producing a teaser campaign for your hospital’s next annual fundraiser? Or do you need a marketing video series to promote a workforce development program? Whatever your needs, you’ll need to choose the right on screen talent to connect your audience with your brand. But working with talent can be tricky, especially when they’re children. […]
In 1995, Marvel created National Superhero Day to honor the superheroes who defend us against the bad guys in comics and movies, and those who defend us from evils in real life – like COVID-19. But, our heroes don’t wear capes or shoot webs, they’re just ordinary people doing extraordinary work to make a difference. […]
