September 1, 2021
Launch plus Storyboard equals Movie Magic

Have you ever wondered what goes into the creative process of most video productions? Most often, creating a storyboard is a part of pre-production.  A storyboard is a visual representation of a narrative, shot by shot. Honestly, the word perfectly describes itself. Storyboards are helpful when stakeholders may not be able to visualize exactly what […]

July 15, 2021
How to Plan for An Outdoor Shoot

Summertime is a great opportunity to enjoy the beautiful weather by doing fun activities outdoors, including filming! Recently, our team completed an amazing two-day outdoor shoot in the beautiful city of St. Francisville. There were kayaks, a gorgeous campfire, and plenty of outdoor activities with West Feliciana as the backdrop. With a modest budget and […]

May 20, 2021
Upcycling Content: The Water Institute

Imagine: you’ve been given the green light to have a production company (like us at Launch!) develop a brand anthem or company profile that speaks to your company’s identity and mission. It’s bold, innovative, and visually showcases your message. Then, time passes, and the company changes. In 2018, Amy Wold, director of communications at The Water […]

April 28, 2021
How Launch Does Live Events

The way we attend events has changed drastically over the last year. Large-scale conferences have moved solely online and in-person meetings have settled into virtual. Many of these changes are here to stay and our team is prepared to handle it all. Many of our clients have decided to go virtual in place of their […]

March 4, 2021
How We Highlight Our Client’s Brand

While it may seem all hype, there’s a science behind the company brand anthems we do. What looks like all celebration and flair is the result of hours of creative problem-solving. The issue most large companies face is that there are often stakeholders from various backgrounds with different ideas of what their company stands for. […]

March 27, 2020
Need a Virtual Learning Option?

It’s back to school time, but the usual anticipation of summer’s end feels a little different this year. While students and parents are eager to get back into the classrooms, looming coronavirus concerns post many uncertainties about what the coming year will look like. The virtual learning industry has grown by leaps and bounds since […]

February 20, 2020
Thoughts from John: What is an education? 

What does it mean to get an education?  We usually think of a 4-year college degree. A traditional education that provides a well-rounded understanding of the world, cultures, and philosophy. One where students study a canon of core material, and then pursue professions like doctor, teacher, lawyer. But, a 4-year college is not the only […]

February 6, 2020
The Relationship Between Emotion and Video: What you need to know 

Ahh, Valentine’s day. A celebration of romantic love and gourmet chocolates and greeting cards.  Whether you celebrate Valentine’s Day or not, you likely engage with the high-level emotions that drive its prevalence.  The desire for connection, memorability, and action.  Humans are emotional creatures. And, though we like to think otherwise, our emotions drive much of […]

September 12, 2019
Virtual Reality, Projection Mapping, and Augmented Reality, Oh My! 

A few too many syllables, but we love a good Wizard of Oz reference.  And, what is the Wizard of Oz if not a great big, classic film mash-up of our experiential services? You’ve got Dorothy, transported via tornado to a brave new world.  She’s immersed in all the sights, sounds, and smells of Oz, […]

September 6, 2019
What you need to know about teaser campaigns and why they work  

A flirty little name based on a simple concept.  “Anyone who teases you loves you.”   It’s an ancient line of thought, (allegedly an old Jewish proverb), and definitely something your mother said when you complained about the boy who pulled on your ponytail in second grade.  It’s what we did to our friends in high […]

August 22, 2019
Our Thoughts on Small Biz Life in Baton Rouge

A couple of weeks ago, we wrapped the first part of an ongoing project with eBay, a well-known powerhouse in the global marketplace and possibly a recent line in your browser history.  The online auction giant launched an economic initiative called the “Retail Revival” program, designed to empower local retailers with the tools and technology […]

August 18, 2016
3 Ways to Elevate Your Safety Message

3 Ways to Elevate Your Safety Message Author: Carol Dupree,  Published August 2016; BIC Magazine Is there a topic more central to your success than improving safety at your company? Browse the pages of any industry publication today, and articles abound on “why” you should integrate safety as a core value. But do you know […]

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