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January 13, 2023
7 Things to Avoid on a Video Production Project 

Scene: It’s Friday the 13th, just two weeks into a new year. The sun is shining. The air is crisp. The smell of hot coffee permeates the air. And, a black cat crosses the path. What do we do?  Well, we reshoot the scene because that black cat wasn’t supposed to be in the frame.  […]

May 5, 2020
3 Reasons Why Virtual Training Works: 

Right now, businesses and organizations across industries are implementing new HR policies and safety protocols to mitigate the spread of the coronavirus. When in person training is not the safest option, conducting virtual training is an effective way to implement new mitigation policies and safely train your workforce. Here’s 3 reasons why virtual training works. […]

April 14, 2020
3 Ways VR Supports Business  

Did you know that the augmented reality and virtual reality market in the United States has nearly doubled since 2019? (Statista) That growth is indicative of a valuable trend that’s here to stay. But, what is it? And, how can your business benefit from virtual reality and augmented reality?  VR and AR are both experiential […]

April 9, 2020
Why Document During Covid-19

Everyone is vulnerable to crisis. The only question is when crisis occurs, are we prepared to respond? And, if the answer is no, then how can we do better next time?  We know how to plan for a crisis. As businesses, the key to productive crisis communication communication is your preparation. We need a plan, […]

March 3, 2020
Develop Your Video Message: 5 Tips From Launch Media

At Launch Media, our typical creative process begins with a discovery meeting. We’ll come to meet with you and your stakeholders to discuss what kind of video you want. We talk overall vision and budget, and then we start digging into your creative message.  But, sometimes that’s more complicated than you think. When you’ve got […]

February 7, 2020
Color Psychology in Video Content Marketing

What’s your favorite color?  Studies say, it’s probably blue. The color blue evokes a sense of calm, of steadiness, of peace. And, it’s the most universally liked color.  Whether blue is your favorite color or not, color psychology affects your brand marketing strategy more than you think.  We’re going to talk about what the psychology […]

February 6, 2020
The Relationship Between Emotion and Video: What you need to know 

Ahh, Valentine’s day. A celebration of romantic love and gourmet chocolates and greeting cards.  Whether you celebrate Valentine’s Day or not, you likely engage with the high-level emotions that drive its prevalence.  The desire for connection, memorability, and action.  Humans are emotional creatures. And, though we like to think otherwise, our emotions drive much of […]

January 28, 2020
4 Tips to Make My Corporate Video Fun

How do I make my corporate video fun? It’s a valid question. We see a lot of brand anthems, and let’s face it. Sometimes your business just isn’t sexy. But, that doesn’t mean it isn’t valuable! And, it doesn’t mean that your message isn’t worth hearing. That’s why you’ve decided to use video to communicate […]

January 14, 2020
3 Tips to boost your video ROI

They say a picture is worth a thousand words. So, a video is worth a whole lot more, right? How can you get the best ROI for your video anyway?  The mathematics might be a little subjective, but we know that a well-crafted, strategically-executed video is a valuable asset. So, it’s worth considering why a […]

January 7, 2020
How to Refine Your Video Message: 5 Guiding Questions  

You’ve decided to create video content for your company. Before you choose set locations or even write your script, you need to think about what you want your video to say.  Maybe you’ve got a new campaign. Maybe you’ve just rejuvenated your brand, and you need to promote it. Or, maybe you know video is […]

December 3, 2019
Seeing is Believing: Why Video Works

“Seeing is believing, but sometimes the most real things in the world are the things we can’t see.” Hard to believe those words rang out nearly 15 years ago. That’s a pretty profound takeaway for a kid’s movie. And, one we should meditate on this month.  Between final quarter concerns, preparing budgets for the new […]

October 28, 2019
How Do You Cultivate Creativity?

How do we cultivate creativity?  Is it something we inherently have, like hair color or athletic ability? Or is it something that we must practice?  We think it’s a little bit of both, but while some are more naturally inclined to unique perspectives and imaginative daydreams, it takes perseverance and hard work to cultivate and […]

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