Each year, Mary Bird Perkins – Our Lady of the Lake Cancer Center and Cancer Services of Greater Baton Rouge come together to host “The Gala,” a Baton Rouge fundraising event to support those impacted by cancer. This year, The Gala Goes Global!
Last year, MBP planned an internal reveal for the Gala theme, and it was a wild success. It created a sense of energy and excitement they had not yet encountered in Gala history. So, this year, they wanted to capitalize on that momentum with a fresh approach.
Our solution: The Gala Goes Global teaser campaign comprised of 5 short videos teasing the gala theme, cultivating a sense of anticipation, and promoting the event. MBP unveiled the videos on multiple platforms over the course of a week, leading up to a grand reveal.
With a theme like “The Gala Goes Global,” the sky was literally the limit, so our creative team took to BTR airport for inspiration and location. Viewers followed an anxious couple en route to the airport, where they run into problems and pleasant surprises with little clues about The Gala theme highlighted along the way.
There’s a few more surprises for gala attendees, and it’s not too late to buy your ticket and support this wonderful cause! Join Mary Bird Perkins – Our Lady of the Lake Cancer Center and Cancer Services of Greater Baton Rouge on Thursday, September 12, 2019 at 6:30 PM to journey around the world! Click here for more info.
A big thank you to Chrissy Dupuy and the MBP communications team – we had so much fun with you guys!