Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” And, we’ve got to agree. The most important part of pre-production isn’t securing expensive lighting or state of the art gear or the most talented camera crew. It’s your creative brief. {Scroll to the bottom to get your FREE downloadable template!} Preparation […]
How do we cultivate creativity? Is it something we inherently have, like hair color or athletic ability? Or is it something that we must practice? We think it’s a little bit of both, but while some are more naturally inclined to unique perspectives and imaginative daydreams, it takes perseverance and hard work to cultivate and […]
Behind the scenes with an over-caffeinated editor Every video starts with a need. It’s the meat of the matter, the structure of a message, all of its essentials. It’s what must be conveyed to further a particular end – whether that be brand awareness or student recruitment. But, what happens when the “must message” […]
Launch Media works with video production crews that are safety certified for hazardous job sites, from oil refineries to plants to industrial construction sites. We have crew members that are OSHA -10 certified, TWIC card holders, and/or COSS holders. Safety is a state of mind, a situational awareness that is vital for our well-being and […]
From the Printing Press to Cat Videos Each morning, our alarms sound, and we wake up, sometimes begrudgingly. And, if we’re honest, most of us instinctively reach for our phones. Without thinking, we scan the notifications on our lock screens. Joe sent you an email at 2:14 A.M. ‘You have to read this article! Remember […]
“Why Baton Rouge?” An out of town client recently asked me this question. From an outsider’s perspective, it’s a valid ask. Why should they choose a small business in this city – in need of massive infrastructure improvements, litter clean-up on the streets, and a whole faction of people who want to leave? But, that’s […]
Blood(Y Mary Mix) is thicker than water. Thick stacks of fluffy, golden-pancake-goodness. Sizzling bacon. Fresh squeezed mimosas. Hollandaise sauce everywhere. Finger-licking fried chicken with blueberry maple syrup? It makes for some lowered inhibitions and great conversations. In honor of National Pancake Day, we decided to have a bit of fun with our post this […]
We’re going to show you how to energize and command your mission statement in a way that is memorable, impactful, and meaningful. Naturally, our answer is through video. First, let’s be honest. Do you actually know what your company’s mission statement is? Even if you do, do you know what it really means? What […]
We all wish for the perfect project… You know, the one with the unlimited budget, the super flexible timeline, the SEO ready-made narrative, the supportive staff who communicates well… But, let’s be real, that scenario simply isn’t in the cards for most of us. Tight budgets and deadlines are facts of life, and we must […]
A couple of weeks ago, we wrapped the first part of an ongoing project with eBay, a well-known powerhouse in the global marketplace and possibly a recent line in your browser history. The online auction giant launched an economic initiative called the “Retail Revival” program, designed to empower local retailers with the tools and technology […]
If you’re considering video or animated content to help articulate your message in 2017, Launch Creative Director Wes Kennison has some pro video tips for you. Wes has been planning, writing, directing, producing and editing video and animated content for 6 years. I asked Wes for his advice on approaching a video project, creating […]
