Thibodaux Regional Cancer Institute Projection Mapping Display


Creative Director/Art Director John Jackson

Thibodaux Regional Cancer Institute Projection Mapping Display

Thibodaux Regional Cancer Institute

Grand Opening 

The Thibodaux Regional Health System opened a new Cancer Institute in late 2021. This brought a tremendous asset to communities south of New Orleans like as Thibodaux and Houma.

The facility’s grand opening event was originally scheduled for early December, set to feature a ribbon cutting, firework drones, and festivities with board members, community stakeholders, state representatives and the governor. But, unfortunately the event was cancelled. 

With less than one month until the grand opening, the Thibodaux Regional Cancer Institute team contacted Launch Media to see if we could jump in and save the show. We knew the perfect solution for the job.   

A Projection Mapping Show

Using our experiential production expertise with motion video and virtual reality, we produced a projection mapping show. This means we use projectors to broadcast moving images onto a 3D object such as a wall, monument, or in this case, the Thibodaux Regional Cancer Institute building.

The Challenge 

Our team was ready to tackle the creative and logistical challenges of a tight turnaround during the holidays.  This type of experiential service requires high-tech projection equipment. Due to competition from a large New Orleans light festival, the projection mapping equipment and personnel proved difficult to find and book. Not to mention we had less than four weeks to write, design, animate, and map the show to the building.  

With some basic direction from the Thibodaux Regional Cancer Institute team, we developed a visual script, created the animation, and began working through the layers of approval at the hospital.

We used every last minute to prepare, edit, and perfect the show with our client. And, our team worked until midnight the night before the show, working around the caterers, vendors, and event planners who were setting up for the next day. 

Our team couldn’t be more excited to share the final product at the Thibodaux Regional Health System. We were so proud to produce an immersive and engaging experience that reflected the importance of this monumental institution in south Louisiana.  



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