February 2, 2017
4 Tips for Making Better Videos from Launch Creative Director Wes Kennison
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Credits
Agency Design the Planet
Concept/Creative Launch Media
Director Wes Kennison
Producer Deirdre Petereson
Camera Ops Eric Hutchinson, Abe Felix, and Wes Kennison
Editor Wes Kennison
Colonist Abe Felix
Motion Design Ryan Golden
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River Road Coffees
River Road Coffees is a coffee service company that just so happens to sell coffee in grocery stores. So the challenge was to produce a piece that would make viewers think about coffee service, without talking about it like you would a commodity one buys in the store.
We decided that capturing this quirky-ish look at unique angles of the “coffee experience” at work and in restaurants was the best way to accomplish this. We wanted viewers to also crave a delicious cup of coffee, AND understand that River Road Coffees is ready to come to them to prove how good their coffee is.
Shot in our studio and on location, we used real River Road Coffees employees, and they absolutely crushed the performances.
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“Wes and his team brought a fresh perspective to series of videos we wanted them to produce for our client River Road Coffees. I had heard they were good, and seen some of their past work, but I didn’t know they were this good. I’ve worked with several video development companies in the past and Launch Media is by far the best. River Road Coffees has strong and somewhat conservative branding but that did not deter Wes from livening up our stories and making them memorable.
Launch Media also has video proofing and review tools “up their sleeve”, and it made giving them feed back soooo easy and super fast. I didn’t have to waist 30 minutes (per video) on the phone describing what changes needed to be made.”
–Adrienne Folse, Design the Planet
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