Life may be like a box of chocolates, but it turns out that Mardi Gras is kind of like a day on set. We’re serving you up some tips on this Fat Tuesday. 1. Mardi Gras is a marathon, not a sprint. For anyone who has ever experienced the marvelous chaos that is Mardi Gras, […]
Video content is king. It’s a must-have for any successful marketing campaign, human resources department, or training program. But, how do you extend the life of your project and repurpose your video content? Video tells a story in a way that is accessible, engaging, and vibrant. “So what is it that makes video so important? […]
Jay Leno once said, “Today is Valentine’s Day. Or, as men like to call it, extortion day.” And, perhaps you may feel that’s true. Christmas was barely over before brick and mortars exploded with teddy bears and assorted chocolates. But, here at Launch Media, we believe in bringing the passion to everything we do. And, if […]
How do I make my corporate video fun? It’s a valid question. We see a lot of brand anthems, and let’s face it. Sometimes your business just isn’t sexy. But, that doesn’t mean it isn’t valuable! And, it doesn’t mean that your message isn’t worth hearing. That’s why you’ve decided to use video to communicate […]
Help! I’ve been recruited for my company video! What should I expect for my first time on set? If you’re reading this, then you’re probably not a professional actor. But, you’ve been summoned to participate in a company video by your marketing team. You’ve got to play “woman walking with dog” or “customer in line,” […]
They say a picture is worth a thousand words. So, a video is worth a whole lot more, right? How can you get the best ROI for your video anyway? The mathematics might be a little subjective, but we know that a well-crafted, strategically-executed video is a valuable asset. So, it’s worth considering why a […]
What exactly is a “Creative Director?” It’s quite the ambiguous term, encompassing a range of potential responsibilities depending on the industry and individual company. Generally, a creative director is the person who makes high-level creative decisions and guides the team with that vision to create the necessary deliverables. But, due to the nature of small teams […]
