Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” And, we’ve got to agree. The most important part of pre-production isn’t securing expensive lighting or state of the art gear or the most talented camera crew. It’s your creative brief. {Scroll to the bottom to get your FREE downloadable template!} Preparation […]
How do we cultivate creativity? Is it something we inherently have, like hair color or athletic ability? Or is it something that we must practice? We think it’s a little bit of both, but while some are more naturally inclined to unique perspectives and imaginative daydreams, it takes perseverance and hard work to cultivate and […]
Behind the scenes with an over-caffeinated editor Every video starts with a need. It’s the meat of the matter, the structure of a message, all of its essentials. It’s what must be conveyed to further a particular end – whether that be brand awareness or student recruitment. But, what happens when the “must message” […]
Today, we’re tackling how to start a video script. Maybe you’re contracting it out to a professional writer. Maybe you’re writing it in house. Either way, you’re going to need to give some creative direction (to yourself or someone else) to identify key elements. So, let’s talk how to start a video script. What […]
Launch Media works with video production crews that are safety certified for hazardous job sites, from oil refineries to plants to industrial construction sites. We have crew members that are OSHA -10 certified, TWIC card holders, and/or COSS holders. Safety is a state of mind, a situational awareness that is vital for our well-being and […]
