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The Journey Matters

Credits

Agency Launch Media
Concept/Director Wes Kennison
Writers Wes Kennison and Abe Felix
Producer Deirdre Peterson
Director of Photography Abe Felix
Camera B Eric Hutchison
Aerials Wes Kennison
Editor Wes Kennison
Offline Editor Matt Hathcox
VFX Ryan Golden
Motion Design Ryan Golden

The Journey Matters

BASF

We were tasked by our client with creating a safety brand message that evolved their well established narrative of, “work safely, so you can go home at the end of the day”. Having put considerable efforts into this messaging, and seeing great success, our solution needed to reference it subtly, but framed their newest safety initiative in terms of ACTIONS, and the empowering quality that owning one’s decisions can have in an industrial setting.

We created the following piece with the goal to brand the new safety initiative with a voice of  heightened accountability and a focus on the power of one’s actions.

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Power Your Actions

Photo Gallery

A black Honda SUV drives on the right side of the road
A black Honda SUV drives on the right side of the road
A man walks through an industrial construction site with animated safety logos
A man walks through an industrial construction site with animated safety logos
Five soccer players run down the field toward the goal
Five soccer players run down the field toward the goal
A reflection in safety glasses depicts a construction crew
A reflection in safety glasses depicts a construction crew
A man with safety goggles examines his work
A man with safety goggles examines his work
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