Optimal: Experience the Optimal Difference


Executive Producer John Jackson

Producer Christopher Jeansonne

Editor Taylor Stoma

Animator Lyon Graulty

Director of Photography Mitch Cobb

Optimal: Experience the Optimal Difference

Optimal, A Crest Industries Company

Optimal, a Crest Industries Company, provides turnkey industrial services to the petroleum, petrochemical, specialty chemical, gas processing and paper processing industries. They’ve built their brand on proven expertise, quality relationships, and an impeccable reputation for safety. 

As they expand their digital platform, they wanted to create a comprehensive visual story of their brand and service offering to speak to their target audiences.

With multiple deliverables, the goal of their visual initiative was threefold: (1) to increase brand awareness, (2) to educate target audiences on Optimal services, and (3) to get a ‘behind-the-scenes’ look on how Optimal executes projects and values client relationships. 

While their deliverables were designed for web content, they also had a .30 spot in the Louisiana Business and Industry Show. Due to the dynamic nature of turnaround work and the nuances of a production schedule, Optimal chose to do supplementary animation to ensure their television spot was not subject to turnaround project changes. 

The result is a fast-paced brand story that embodies Optimal’s mission and purpose. They want their clients to experience the Optimal difference.

Think Optimal’s spot looks like something your industrial company needs? Contact us to talk through your video project idea!


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