Credits
Agency Launch Media
Writer/Director Wes Kennison
Director of Photography Abe Felix
Associate Producer Cat Miguez
Editor Wes Kennison
Motion Design Ryan Golden
Color/Composite Ryan Golden
Sound Design Wes Kennison
It’s Just That Fast
Louisiana Department of Insurance
Our long time client came to us with a request to challenge the general public’s notions of how car burglary occurs. We came up with this simple and straightforward concept that took a literal approach to visualizing common conceptions that people have. An approach that, of course, involved breaking a window or two.
And while the client decided to take a straight forward route on this, noteworthy is the slightly riskier version that was pitched, which revolved around an animated talking purse being stolen and taken on an awful adventure before being safely returned.
“We have not only been pleased but thoroughly impressed with the end result of projects produced by the Launch team. They’re true professionals who are able to take on complicated concepts and help visualize them in an effective and appealing way that maximizes impact on the audience.”
–Lleana Lidet, Louisiana Department of Insurance