If I Knew Then


Agency Launch Media

Executive Producer John Jackson

Concept/Director Wes Kennison

Producer Deirdre Peterson

Director of Photography Abe Felix

Camera Assistant Daniel Small

Editor Wes Kennison

Online Editor Jordan Peck

Assistant Editor Sara Wasserman

Colorist Abe Felix

Motion Design Daniel Small

If I Knew Then


“If I knew then what I know now…..”


Our long time client and collaborators at the American Advertising Federation (Baton Rouge affiliate) came to us with a request to create a Brand Story that would debut at the 2016 Addy Awards. We pitched a couple of concepts, and the one they liked the best revolved around the idea of capturing words of wisdom from some of the Baton Rouge market’s most established advertising veterans. Shot almost entirely using “found lighting”, in creative work environments all over Baton Rouge, we couldn’t have been more pleased with the outcome in what was a completely unscripted effort.


Worth its Weight in Goldsby

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