What If? Series


Agency Launch Media

Creative Director/Copywriter Wes Kennison

Director John Hayes

Producer/Casting Deirdre Peterson and Abe Felix

Cinematographer Abe Felix

Editor/Colonist Abe Felix

Motion Designers Daniel Small, Jordan Peck, and Ryan Golden

What If? Series


There are billions of dollars in industrial projects slated for the next few years in the Gulf South. This impressive amount of work will require thousands of additional skilled workers than the region currently possesses. Our client’s objective was to promote the construction industry as a viable career with upward mobility.¬†NCCER tasked us with capturing a different side of industrial construction than isn’t typically portrayed in media and advertising. Each of these three spots challenges the viewer to rethink their notion of what career in construction means.



American Dream


Building You

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