The Louisiana Office of Student Financial Assistance (LOSFA) came to us with an unique challenge. They wanted a video that raise awareness of what the FAFSA (Free Application for Federal Student Aid) is and why it is important to students. They also wanted to change the stigma associated with the word “college” and teach students that it doesn’t solely mean a 4-year program, but it can also be a 2-year or trade/technical school as well.
After hearing their goals and objectives, we felt that an animated video would be the best and most effective way to capture the attention of the audience we were trying to reach. The tone was chosen to be light, fun, and conversational while still informing in order to get viewers excited about the prospect of something that was not only free to do, but could also potentially get them access to funds that could help pay for their higher education.