Agency Launch Media
Director Wes Kennison
Producer Cat Miguez
Copywriters Nate Mackowiak and Wes Kennison
Art Design Daniel Small
Graphic Design Shawn Roberts
Motion Design Daniel Small and Ryan Golden
Sound Design Ryan Golden
BIC Alliance wanted to produce an educational and business development piece around the explaining the differences between Downstream, Midstream, and Upstream segments of the oil and gas industry.
We approached this by showing the route that petrochemical product takes on it’s journey, as well as the consumer level products it’s used in, brought home by a clever river metaphor suggested by the client to bring it all home.