Agency Rep Cap Media
Copywriters Mary Ellen Slater, Wes Kennison
Producer Deirdre Peterson
Director/Editor Wes Kennison
Graphic Designer Matt Dawson / Studio Gray
Motion Designer Ryan Golden
Coursera for Small Organizations
We worked with fellow Creative Bloc tenants RepCap to produce a brand story for their Client, Coursera. Coursera offers a massive catalog of accredited online learning directly from Universities around the world, and this narrative was designed to target small business owners specifically. The new program, Coursera for Small Organizations, is designed to give small teams quick access to Coursera’s catalog, so they can “upskill” (a word we learned while working on this, it’s totally a thing) more effectively.
Launch Director Wes Kennison worked with RepCap CEO, Mary Ellen Slater and Managing Editor Lee Price on the script, and it was shot right here in Baton Rouge.
We worked with our good friend Ponyboy, er, Matt Dawson of Studio Gray on the design, who was able to make sure the Coursera brand came through strong. Side note, Coursera has the most beautiful brand book we’ve ever seen.