Aetna: Commitment to Community

Credits

Aetna: Commitment to Community

AETNA

In the fall of 2019, we had the pleasure of working with Octagon Media, a Baton Rouge advertising agency, on a campaign video for AETNA Better Health of Louisiana entitled AETNA: Commitment to Community. 

Together we created two spots for AETNA to run on television and radio as part of a larger campaign to promote the medicare open enrollment period. As one of the major healthcare providers in Louisiana, AETNA wanted a video that spoke to a statewide audience while communicating the importance of individual, whole body care. 

To bolster their message of a holistic approach to better health, AETNA: Commitment to Community featured real healthcare members to communicate a commitment to authenticity and transparency.

The resulting video is an eye-catching array of real people telling real stories about real impact in Louisiana.

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