Aetna: Commitment to Community


Executive Producer John Jackson

Director Maranda White

Producer Stevee Rayne Warren

Director of Photography Brock Gomez

Art Director Christopher Jeansonne

Camera Operator Mitch Cobb

Editor Taylor Stoma

Colorist Jonathan Harnsongkram

Aetna: Commitment to Community


In the fall of 2019, we had the pleasure of working with Octagon Media, a Baton Rouge advertising agency, on a campaign video for AETNA Better Health of Louisiana entitled AETNA: Commitment to Community. 

Together we created two spots for AETNA to run on television and radio as part of a larger campaign to promote the medicare open enrollment period. As one of the major healthcare providers in Louisiana, AETNA wanted a video that spoke to a statewide audience while communicating the importance of individual, whole body care. 

To bolster their message of a holistic approach to better health, AETNA: Commitment to Community featured real healthcare members to communicate a commitment to authenticity and transparency.

The resulting video is an eye-catching array of real people telling real stories about real impact in Louisiana.

Like this video? Contact us if you like what you see.

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