What’s your favorite color? Studies say, it’s probably blue. The color blue evokes a sense of calm, of steadiness, of peace. And, it’s the most universally liked color. Whether blue is your favorite color or not, color psychology affects your brand marketing strategy more than you think. We’re going to talk about what the psychology […]
Ahh, Valentine’s day. A celebration of romantic love and gourmet chocolates and greeting cards. Whether you celebrate Valentine’s Day or not, you likely engage with the high-level emotions that drive its prevalence. The desire for connection, memorability, and action. Humans are emotional creatures. And, though we like to think otherwise, our emotions drive much of […]
You’ve decided to create video content for your company. Before you choose set locations or even write your script, you need to think about what you want your video to say. Maybe you’ve got a new campaign. Maybe you’ve just rejuvenated your brand, and you need to promote it. Or, maybe you know video is […]
Video is a pretty big deal, in case you hadn’t heard. As technologies develop and your target audiences become more savvy, the demand for video content isn’t just going to rise, it’s going to evolve. Your audiences don’t just want a visual experience, they want quality, entertainment, and clear communication. And, they want it fast. […]
What exactly is a “Creative Director?” It’s quite the ambiguous term, encompassing a range of potential responsibilities depending on the industry and individual company. Generally, a creative director is the person who makes high-level creative decisions and guides the team with that vision to create the necessary deliverables. But, due to the nature of small teams […]
Behind the scenes with an over-caffeinated editor Every video starts with a need. It’s the meat of the matter, the structure of a message, all of its essentials. It’s what must be conveyed to further a particular end – whether that be brand awareness or student recruitment. But, what happens when the “must message” […]
Today, we’re tackling how to start a video script. Maybe you’re contracting it out to a professional writer. Maybe you’re writing it in house. Either way, you’re going to need to give some creative direction (to yourself or someone else) to identify key elements. So, let’s talk how to start a video script. What […]
It’s no secret that video is a vital part of your company’s marketing plan. A well-produced corporate video increases your company’s visibility, allowing you to engage audiences all over the world with the simple click of a button. But, you don’t need just any video. You need a video that will stand out among the […]
We’re going to show you how to energize and command your mission statement in a way that is memorable, impactful, and meaningful. Naturally, our answer is through video. First, let’s be honest. Do you actually know what your company’s mission statement is? Even if you do, do you know what it really means? What […]
A few too many syllables, but we love a good Wizard of Oz reference. And, what is the Wizard of Oz if not a great big, classic film mash-up of our experiential services? You’ve got Dorothy, transported via tornado to a brave new world. She’s immersed in all the sights, sounds, and smells of Oz, […]
We all wish for the perfect project… You know, the one with the unlimited budget, the super flexible timeline, the SEO ready-made narrative, the supportive staff who communicates well… But, let’s be real, that scenario simply isn’t in the cards for most of us. Tight budgets and deadlines are facts of life, and we must […]
Ever tried to argue a case using a spreadsheet? It’s not easy. A good presentation is as much about the message as it is about the data. In this post, Michael Trufant makes the case for data visualization.
