Video Strategy

February 6, 2020
The Relationship Between Emotion and Video: What you need to know 

Ahh, Valentine’s day. A celebration of romantic love and gourmet chocolates and greeting cards.  Whether you celebrate Valentine’s Day or not, you likely engage with the high-level emotions that drive its prevalence.  The desire for connection, memorability, and action.  Humans are emotional creatures. And, though we like to think otherwise, our emotions drive much of […]

January 7, 2020
How to Refine Your Video Message: 5 Guiding Questions  

You’ve decided to create video content for your company. Before you choose set locations or even write your script, you need to think about what you want your video to say.  Maybe you’ve got a new campaign. Maybe you’ve just rejuvenated your brand, and you need to promote it. Or, maybe you know video is […]

January 1, 2020
20 Reasons Why You Need Video in Your 2020 Plan

Video is a pretty big deal, in case you hadn’t heard. As technologies develop and your target audiences become more savvy, the demand for video content isn’t just going to rise, it’s going to evolve. Your audiences don’t just want a visual experience, they want quality, entertainment, and clear communication. And, they want it fast. […]

December 10, 2019
5 Qualities a Creative Director Should Have

What exactly is a “Creative Director?” It’s quite the ambiguous term, encompassing a range of potential responsibilities depending on the industry and individual company. Generally, a creative director is the person who makes high-level creative decisions and guides the team with that vision to create the necessary deliverables. But, due to the nature of small teams […]

October 28, 2019
Do you know what your video wants to say? 

Behind the scenes with an over-caffeinated editor Every video starts with a need.  It’s the meat of the matter, the structure of a message, all of its essentials.  It’s what must be conveyed to further a particular end – whether that be brand awareness or student recruitment.   But, what happens when the “must message” […]

October 24, 2019
How to Start a Video Script: Get Started Now

Today, we’re tackling how to start a video script.  Maybe you’re contracting it out to a professional writer.  Maybe you’re writing it in house.  Either way, you’re going to need to give some creative direction (to yourself or someone else) to identify key elements.   So, let’s talk how to start a video script.     What […]

September 30, 2019
Back to Basics: 4 Tips for Effective Corporate Video Pre-Production

It’s no secret that video is a vital part of your company’s marketing plan.  A well-produced corporate video increases your company’s visibility, allowing you to engage audiences all over the world with the simple click of a button.   But, you don’t need just any video.  You need a video that will stand out among the […]

September 19, 2019
Here’s Why Your Mission Statement Needs a Video

We’re going to show you how to energize and command your mission statement in a way that is memorable, impactful, and meaningful.  Naturally, our answer is through video.   First, let’s be honest.  Do you actually know what your company’s mission statement is?  Even if you do, do you know what it really means?  What […]

September 12, 2019
Virtual Reality, Projection Mapping, and Augmented Reality, Oh My! 

A few too many syllables, but we love a good Wizard of Oz reference.  And, what is the Wizard of Oz if not a great big, classic film mash-up of our experiential services? You’ve got Dorothy, transported via tornado to a brave new world.  She’s immersed in all the sights, sounds, and smells of Oz, […]

August 29, 2019
3 Reasons Videos Fall Flat

We all wish for the perfect project… You know, the one with the unlimited budget, the super flexible timeline, the SEO ready-made narrative, the supportive staff who communicates well…  But, let’s be real, that scenario simply isn’t in the cards for most of us.  Tight budgets and deadlines are facts of life, and we must […]

February 14, 2017
Why Data Visualization Matters for Your Business

Ever tried to argue a case using a spreadsheet? It’s not easy. A good presentation is as much about the message as it is about the data. In this post, Michael Trufant makes the case for data visualization.

January 12, 2017
Why You Should Include Video in Your 2017 Communication Strategy

  The beginning of the year is one of my favorite times. It’s a chance to start fresh, plan priorities and look at your goals for the year with a new perspective. As the owner of Launch, I talk to a lot of people who want to use video as a way to drive their […]

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