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Video Strategy

March 30, 2021
Three Benefits of Corporate Branding

Whether you are a part of a large corporation or a fledgling social media influencer, a good branding strategy is key. Being able to convey your company’s presence in a single word, or to evoke immediate recognition with a simple image are two ways a brand can set you apart. What is a brand? To […]

March 4, 2021
3 Tips for Emotional Healthcare Interviews

From physician vignettes to new building tours, and everything in between, our team has partnered with healthcare giants like Mary Bird Perkins and Our Lady of The Angels – Bogalusa to create content that communicates company vision, but also shares the humanity of the people inside the building. We’ve had the opportunity to share patient […]

July 14, 2020
15 Video Stats You Need to Know

15 Video Stats About Content Marketing, Social Media, and the Digital Space It’s important to stay up to date on the latest video and marketing research, especially as we navigate the realities of advertising amidst a global pandemic. Yes, we know that content is king and video is its queen. You need video in your […]

July 9, 2020
How to Host a Successful Virtual Event: Emerge Fest

In case you missed it, we recently LIVE produced Emerge Fest: A Virtual Happy Hour in the Creative Bloc studio. Like many nonprofits, the Emerge Center couldn’t host their annual fundraising gala as usual because of health and safety concerns with the coronavirus. Not a team to be deterred, the folks at the Emerge Center […]

May 5, 2020
3 Reasons Why Virtual Training Works: 

Right now, businesses and organizations across industries are implementing new HR policies and safety protocols to mitigate the spread of the coronavirus. When in person training is not the safest option, conducting virtual training is an effective way to implement new mitigation policies and safely train your workforce. Here’s 3 reasons why virtual training works. […]

April 14, 2020
3 Ways VR Supports Business  

Did you know that the augmented reality and virtual reality market in the United States has nearly doubled since 2019? (Statista) That growth is indicative of a valuable trend that’s here to stay. But, what is it? And, how can your business benefit from virtual reality and augmented reality?  VR and AR are both experiential […]

April 7, 2020
3 Reasons Animated Video Works

It’s hard to get your message out when we all have to stay in. Consider how animated content could work for you and help your message stand out when you need to stay in.  1. Stand out When our feeds and inboxes are saturated with news updates, rumors, and notifications, the online world feels even more […]

March 26, 2020
Organize Creative While Working from Home 

The commotion of the past week has upended our lives. Long commutes and school drop-offs and iced coffee runs are no longer part of our workweek. Everyone is working from home, and many are experiencing its joys and pitfalls for the very first time.  No doubt you’ve been inundated with “helpful” tips. “Make sure to […]

March 24, 2020
Virtual Events: 3 Tips You Need to Succeed

Are we going to have to cancel our event? It’s the big question on everyone’s mind right now. Especially for nonprofit development and marketing teams.  Nonprofit organizations rely on their annual events to generate the necessary funds to stay devoted to their cause. But, what do you do when staying at home is the best […]

March 5, 2020
Why Does Pre-Production Matter: Managing People

What’s pre-production?  Pre-production is the first stage of a project. At Launch Media, this typically begins with discovery meetings, where we determine your needs and vision and establish a strategy that meets your communication objectives. Then, we build out a creative brief.  Pre-production can technically be as extensive or minimal as you like. But, the […]

February 7, 2020
Color Psychology in Video Content Marketing

What’s your favorite color?  Studies say, it’s probably blue. The color blue evokes a sense of calm, of steadiness, of peace. And, it’s the most universally liked color.  Whether blue is your favorite color or not, color psychology affects your brand marketing strategy more than you think.  We’re going to talk about what the psychology […]

February 6, 2020
The Relationship Between Emotion and Video: What you need to know 

Ahh, Valentine’s day. A celebration of romantic love and gourmet chocolates and greeting cards.  Whether you celebrate Valentine’s Day or not, you likely engage with the high-level emotions that drive its prevalence.  The desire for connection, memorability, and action.  Humans are emotional creatures. And, though we like to think otherwise, our emotions drive much of […]

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