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Video Strategy

July 14, 2020
15 Video Stats You Need to Know

15 Video Stats About Content Marketing, Social Media, and the Digital Space It’s important to stay up to date on the latest video and marketing research, especially as we navigate the realities of advertising amidst a global pandemic. Yes, we know that content is king and video is its queen. You need video in your […]

July 9, 2020
How to Host a Successful Virtual Event: Emerge Fest

In case you missed it, we recently LIVE produced Emerge Fest: A Virtual Happy Hour in the Creative Bloc studio. Like many nonprofits, the Emerge Center couldn’t host their annual fundraising gala as usual because of health and safety concerns with the coronavirus. Not a team to be deterred, the folks at the Emerge Center […]

May 5, 2020
3 Reasons Why Virtual Training Works: 

Right now, businesses and organizations across industries are implementing new HR policies and safety protocols to mitigate the spread of the coronavirus. When in person training is not the safest option, conducting virtual training is an effective way to implement new mitigation policies and safely train your workforce. Here’s 3 reasons why virtual training works. […]

April 14, 2020
3 Ways VR Supports Business  

Did you know that the augmented reality and virtual reality market in the United States has nearly doubled since 2019? (Statista) That growth is indicative of a valuable trend that’s here to stay. But, what is it? And, how can your business benefit from virtual reality and augmented reality?  VR and AR are both experiential […]

April 7, 2020
3 Reasons Animated Video Works

It’s hard to get your message out when we all have to stay in. Consider how animated content could work for you and help your message stand out when you need to stay in.  1. Stand out When our feeds and inboxes are saturated with news updates, rumors, and notifications, the online world feels even more […]

February 7, 2020
Color Psychology in Video Content Marketing

What’s your favorite color?  Studies say, it’s probably blue. The color blue evokes a sense of calm, of steadiness, of peace. And, it’s the most universally liked color.  Whether blue is your favorite color or not, color psychology affects your brand marketing strategy more than you think.  We’re going to talk about what the psychology […]

February 6, 2020
The Relationship Between Emotion and Video: What you need to know 

Ahh, Valentine’s day. A celebration of romantic love and gourmet chocolates and greeting cards.  Whether you celebrate Valentine’s Day or not, you likely engage with the high-level emotions that drive its prevalence.  The desire for connection, memorability, and action.  Humans are emotional creatures. And, though we like to think otherwise, our emotions drive much of […]

January 7, 2020
How to Refine Your Video Message: 5 Guiding Questions  

You’ve decided to create video content for your company. Before you choose set locations or even write your script, you need to think about what you want your video to say.  Maybe you’ve got a new campaign. Maybe you’ve just rejuvenated your brand, and you need to promote it. Or, maybe you know video is […]

January 1, 2020
20 Reasons Why You Need Video in Your 2020 Plan

Video is a pretty big deal, in case you hadn’t heard. As technologies develop and your target audiences become more savvy, the demand for video content isn’t just going to rise, it’s going to evolve. Your audiences don’t just want a visual experience, they want quality, entertainment, and clear communication. And, they want it fast. […]

December 10, 2019
5 Qualities a Creative Director Should Have

What exactly is a “Creative Director?” It’s quite the ambiguous term, encompassing a range of potential responsibilities depending on the industry and individual company. Generally, a creative director is the person who makes high-level creative decisions and guides the team with that vision to create the necessary deliverables. But, due to the nature of small teams […]

October 28, 2019
Do you know what your video wants to say? 

Behind the scenes with an over-caffeinated editor Every video starts with a need.  It’s the meat of the matter, the structure of a message, all of its essentials.  It’s what must be conveyed to further a particular end – whether that be brand awareness or student recruitment.   But, what happens when the “must message” […]

October 24, 2019
How to Start a Video Script: Get Started Now

Today, we’re tackling how to start a video script.  Maybe you’re contracting it out to a professional writer.  Maybe you’re writing it in house.  Either way, you’re going to need to give some creative direction (to yourself or someone else) to identify key elements.   So, let’s talk how to start a video script.     What […]

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