How to Win the Attention War It’s no secret that attention spans continue to dwindle. Everyone is familiar with the overused statistic about goldfish. Everyone knows that video is a vital weapon in this war. Is there a way to truly make a brand rise up over the noise? A high quality video full of […]
Have you ever wondered what goes into the creative process of most video productions? Most often, creating a storyboard is a part of pre-production. A storyboard is a visual representation of a narrative, shot by shot. Honestly, the word perfectly describes itself. Storyboards are helpful when stakeholders may not be able to visualize exactly what […]
Whether you are a part of a large corporation or a fledgling social media influencer, a good branding strategy is key. Being able to convey your company’s presence in a single word, or to evoke immediate recognition with a simple image are two ways a brand can set you apart. What is a brand? To […]
From physician vignettes to new building tours, and everything in between, our team has partnered with healthcare giants like Mary Bird Perkins and Our Lady of The Angels – Bogalusa to create content that communicates company vision, but also shares the humanity of the people inside the building. We’ve had the opportunity to share patient […]
15 Video Stats About Content Marketing, Social Media, and the Digital Space It’s important to stay up to date on the latest video and marketing research, especially as we navigate the realities of advertising amidst a global pandemic. Yes, we know that content is king and video is its queen. You need video in your […]
In case you missed it, we recently LIVE produced Emerge Fest: A Virtual Happy Hour in the Creative Bloc studio. Like many nonprofits, the Emerge Center couldn’t host their annual fundraising gala as usual because of health and safety concerns with the coronavirus. Not a team to be deterred, the folks at the Emerge Center […]
Right now, businesses and organizations across industries are implementing new HR policies and safety protocols to mitigate the spread of the coronavirus. When in person training is not the safest option, conducting virtual training is an effective way to implement new mitigation policies and safely train your workforce. Here’s 3 reasons why virtual training works. […]
Did you know that the augmented reality and virtual reality market in the United States has nearly doubled since 2019? (Statista) That growth is indicative of a valuable trend that’s here to stay. But, what is it? And, how can your business benefit from virtual reality and augmented reality? VR and AR are both experiential […]
It’s hard to get your message out when we all have to stay in. Consider how animated content could work for you and help your message stand out when you need to stay in. 1. Stand out When our feeds and inboxes are saturated with news updates, rumors, and notifications, the online world feels even more […]
The commotion of the past week has upended our lives. Long commutes and school drop-offs and iced coffee runs are no longer part of our workweek. Everyone is working from home, and many are experiencing its joys and pitfalls for the very first time. No doubt you’ve been inundated with “helpful” tips. “Make sure to […]
Are we going to have to cancel our event? It’s the big question on everyone’s mind right now. Especially for nonprofit development and marketing teams. Nonprofit organizations rely on their annual events to generate the necessary funds to stay devoted to their cause. But, what do you do when staying at home is the best […]
What’s pre-production? Pre-production is the first stage of a project. At Launch Media, this typically begins with discovery meetings, where we determine your needs and vision and establish a strategy that meets your communication objectives. Then, we build out a creative brief. Pre-production can technically be as extensive or minimal as you like. But, the […]
