You’re flipping through a magazine, reading articles and scanning advertisements. You see an icon in the corner of a full page advertisement. It signals an AR experience. Curious, you swipe your phone across the icon. And, suddenly, the graphic design quickens, lifting from the page and inviting you to participate. An animation prompts you to […]
Lights, Camera, Results In today’s digital age, content marketing has become a vital strategy for businesses to engage with their target audience and drive growth. Among the plethora of content types, videos have emerged as a powerful tool to captivate and connect with viewers. However, crafting compelling and professional videos requires expertise and finesse. That’s […]
Location Scouts and Why They Matter The number of days spent in production is one of the biggest influences on your project budget. Each production day will typically involve a director, a producer, camera operators, talent, and various other people who make everything run smoothly on set. While their expertise is costly, it’s also what […]
Scene: It’s Friday the 13th, just two weeks into a new year. The sun is shining. The air is crisp. The smell of hot coffee permeates the air. And, a black cat crosses the path. What do we do? Well, we reshoot the scene because that black cat wasn’t supposed to be in the frame. […]
The third phase of your video project is post-production, more commonly understood as the editing process. It’s when all footage captured during production is compiled for the editor. Post-production is a sifting and sorting process that is meticulous in nature and usually quite time consuming. It’s where we implement all the fun features that give […]
Pre-Production: Expectations v. The Reality A good plan is imperative to any video production project. But, a well-defined vision is what makes a video memorable and effective. Our mission is to translate your concept, idea, product, or strategy into a visual solution that creates a lasting impact. But, if you don’t know where you’re going, […]
Since 2005, we have completed over 3000 video and media projects for clients in our community and around the world. We’ve produced videos for a wide range of clients, including nonprofits, corporations, governmental entities, and local businesses. We have a deep understanding of how to create an effective visual message, and one of the most […]
What a challenging time to work. With news of COVID-19 delivering a steady stream of alerts on our phones and inboxes, it’s difficult to focus, much less stay motivated. Under normal circumstances, staying motivated is a skill. During long projects, it’s a challenge to maintain positive energy and creative motivation. And, during a pandemic, it […]
What’s pre-production? Pre-production is the first stage of a project. At Launch Media, this typically begins with discovery meetings, where we determine your needs and vision and establish a strategy that meets your communication objectives. Then, we build out a creative brief. Pre-production can technically be as extensive or minimal as you like. But, the […]
Help! I’ve been recruited for my company video! What should I expect for my first time on set? If you’re reading this, then you’re probably not a professional actor. But, you’ve been summoned to participate in a company video by your marketing team. You’ve got to play “woman walking with dog” or “customer in line,” […]
As a full-service video production company in Baton Rouge, we are here to bolster your in-house team’s communication efforts and ensure that you accomplish your long term goals. We know you want to support your in-house communications team, and that means it might be a good idea to outsource video production. Many companies have an […]
What exactly is a “Creative Director?” It’s quite the ambiguous term, encompassing a range of potential responsibilities depending on the industry and individual company. Generally, a creative director is the person who makes high-level creative decisions and guides the team with that vision to create the necessary deliverables. But, due to the nature of small teams […]
