Lights, Camera, Results In today’s digital age, content marketing has become a vital strategy for businesses to engage with their target audience and drive growth. Among the plethora of content types, videos have emerged as a powerful tool to captivate and connect with viewers. However, crafting compelling and professional videos requires expertise and finesse. That’s […]
Location Scouts and Why They Matter The number of days spent in production is one of the biggest influences on your project budget. Each production day will typically involve a director, a producer, camera operators, talent, and various other people who make everything run smoothly on set. While their expertise is costly, it’s also what […]
Scene: It’s Friday the 13th, just two weeks into a new year. The sun is shining. The air is crisp. The smell of hot coffee permeates the air. And, a black cat crosses the path. What do we do? Well, we reshoot the scene because that black cat wasn’t supposed to be in the frame. […]
The third phase of your video project is post-production, more commonly understood as the editing process. It’s when all footage captured during production is compiled for the editor. Post-production is a sifting and sorting process that is meticulous in nature and usually quite time consuming. It’s where we implement all the fun features that give […]
Pre-Production: Expectations v. The Reality A good plan is imperative to any video production project. But, a well-defined vision is what makes a video memorable and effective. Our mission is to translate your concept, idea, product, or strategy into a visual solution that creates a lasting impact. But, if you don’t know where you’re going, […]
Since 2005, we have completed over 3000 video and media projects for clients in our community and around the world. We’ve produced videos for a wide range of clients, including nonprofits, corporations, governmental entities, and local businesses. We have a deep understanding of how to create an effective visual message, and one of the most […]
What a challenging time to work. With news of COVID-19 delivering a steady stream of alerts on our phones and inboxes, it’s difficult to focus, much less stay motivated. Under normal circumstances, staying motivated is a skill. During long projects, it’s a challenge to maintain positive energy and creative motivation. And, during a pandemic, it […]
What’s pre-production? Pre-production is the first stage of a project. At Launch Media, this typically begins with discovery meetings, where we determine your needs and vision and establish a strategy that meets your communication objectives. Then, we build out a creative brief. Pre-production can technically be as extensive or minimal as you like. But, the […]
Help! I’ve been recruited for my company video! What should I expect for my first time on set? If you’re reading this, then you’re probably not a professional actor. But, you’ve been summoned to participate in a company video by your marketing team. You’ve got to play “woman walking with dog” or “customer in line,” […]
As a full-service video production company in Baton Rouge, we are here to bolster your in-house team’s communication efforts and ensure that you accomplish your long term goals. We know you want to support your in-house communications team, and that means it might be a good idea to outsource video production. Many companies have an […]
What exactly is a “Creative Director?” It’s quite the ambiguous term, encompassing a range of potential responsibilities depending on the industry and individual company. Generally, a creative director is the person who makes high-level creative decisions and guides the team with that vision to create the necessary deliverables. But, due to the nature of small teams […]
Even though Walmart thinks it’s already time for Thanksgiving and Christmas, we are giving Halloween its due! We’ve compiled a list of 13 of our favorite spooky movies to get you in the spirit of Halloween. Hocus Pocus (1993) Nothing like a cannibalistic child murder to start a Disney movie off on the right foot. […]
