Video Production

December 19, 2023
Augmented Reality: The Potential of Experiential Services

You’re flipping through a magazine, reading articles and scanning advertisements. You see an icon in the corner of a full page advertisement. It signals an AR experience.  Curious, you swipe your phone across the icon. And, suddenly, the graphic design quickens, lifting from the page and inviting you to participate.  An animation prompts you to […]

May 25, 2023
Why Hire a Video Production Company for Content Marketing Videos?

Lights, Camera, Results In today’s digital age, content marketing has become a vital strategy for businesses to engage with their target audience and drive growth. Among the plethora of content types, videos have emerged as a powerful tool to captivate and connect with viewers. However, crafting compelling and professional videos requires expertise and finesse. That’s […]

January 16, 2023
5 Tips for Location Scouting

Location Scouts and Why They Matter   The number of days spent in production is one of the biggest influences on your project budget. Each production day will typically involve a director, a producer, camera operators, talent, and various other people who make everything run smoothly on set. While their expertise is costly, it’s also what […]

January 13, 2023
7 Things to Avoid on a Video Production Project 

Scene: It’s Friday the 13th, just two weeks into a new year. The sun is shining. The air is crisp. The smell of hot coffee permeates the air. And, a black cat crosses the path. What do we do?  Well, we reshoot the scene because that black cat wasn’t supposed to be in the frame.  […]

August 9, 2022
Behind the Scenes: VFX Compositing & Animated Motion Graphics

The third phase of your video project is post-production, more commonly understood as the editing process. It’s when all footage captured during production is compiled for the editor. Post-production is a sifting and sorting process that is meticulous in nature and usually quite time consuming. It’s where we implement all the fun features that give […]

Expectations v. Realities: 5 Ways to Approach Pre-Production

Pre-Production: Expectations v. The Reality A good plan is imperative to any video production project. But, a well-defined vision is what makes a video memorable and effective. Our mission is to translate your concept, idea, product, or strategy into a visual solution that creates a lasting impact. But, if you don’t know where you’re going, […]

July 28, 2022
5 Production Lessons We Learned On the Set of ‘Unexpected’

Since 2005, we have completed over 3000 video and media projects for clients in our community and around the world. We’ve produced videos for a wide range of clients, including nonprofits, corporations, governmental entities, and local businesses. We have a deep understanding of how to create an effective visual message, and one of the most […]

March 17, 2020
How to Stay Motivated During COVID-19

What a challenging time to work. With news of COVID-19 delivering a steady stream of alerts on our phones and inboxes, it’s difficult to focus, much less stay motivated. Under normal circumstances, staying motivated is a skill. During long projects, it’s a challenge to maintain positive energy and creative motivation. And, during a pandemic, it […]

March 5, 2020
Why Does Pre-Production Matter: Managing People

What’s pre-production?  Pre-production is the first stage of a project. At Launch Media, this typically begins with discovery meetings, where we determine your needs and vision and establish a strategy that meets your communication objectives. Then, we build out a creative brief.  Pre-production can technically be as extensive or minimal as you like. But, the […]

January 21, 2020
First Time on Set: 3 Tips to Help You

Help! I’ve been recruited for my company video! What should I expect for my first time on set?  If you’re reading this, then you’re probably not a professional actor. But, you’ve been summoned to participate in a company video by your marketing team.  You’ve got to play “woman walking with dog” or “customer in line,” […]

January 16, 2020
Benefits of a Video Production Company: Why Outsource

As a full-service video production company in Baton Rouge, we are here to bolster your in-house team’s communication efforts and ensure that you accomplish your long term goals. We know you want to support your in-house communications team, and that means it might be a good idea to outsource video production. Many companies have an […]

December 10, 2019
5 Qualities a Creative Director Should Have

What exactly is a “Creative Director?” It’s quite the ambiguous term, encompassing a range of potential responsibilities depending on the industry and individual company. Generally, a creative director is the person who makes high-level creative decisions and guides the team with that vision to create the necessary deliverables. But, due to the nature of small teams […]

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