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Thoughts from John

April 1, 2021
Where does Video Production Fit Into DIY Video? 

Sixteen years ago, we launched GreenScreenTV, a company that focused on commoditizing video content. We did this by creating video packages using a Good, Better, Best business model. For a price that would fit into our clients’ budgets, our company would create a video for them. Customers would select from a list of different services […]

January 14, 2021
Have we lost our ability to think critically?

Overwhelmed.  That’s how I feel most days. It’s not a brave thing to say, nor is it a unique sentiment. My staff feels it, as do many of our clients. There is a collective sense of overwhelm that permeates our current cultural moment. A kind of anxiety undergirds every interaction of our ordinary days that […]

June 9, 2020
Thoughts from John: Is “safety” just a buzzword?  

Do we really care about workplace safety?  It’s a valid question, especially right now. What is the motivation behind workplace safety?  We’re seeing a lot of brands and organizations roll out shiny, new safety videos, HR policies that dictate hand washing habits and recommend certain PPE, but what is it really for?  Is it just […]

May 6, 2020
Feeling Out Of Control? Here’s What You Can Do

Did you hear that things are stressful and overwhelming, but we will get through this together? We don’t need to recount the state of affairs to you. But, we do want to reflect on the collective response and how we can better respond.  May is Mental Health Month, and there couldn’t be a better time […]

April 8, 2020
Thoughts from John: How Can We Respond?

“You cannot swim for new horizons until you have courage to lose sight of the shore.”  ― William Faulkner I don’t need to recount the events of the past few weeks to you. We have all had no choice but to swim from the shore and forge a new course.  Where do we go from […]

March 5, 2020
Thoughts from John: The Importance of Planning

“Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.”  It’s a well known axiom attributed to Abraham Lincoln and a simple truth in business. Preparation is key to successful execution.  While this is helpful in all areas of life, it’s especially important in video production. […]

February 20, 2020
Thoughts from John: What is an education? 

What does it mean to get an education?  We usually think of a 4-year college degree. A traditional education that provides a well-rounded understanding of the world, cultures, and philosophy. One where students study a canon of core material, and then pursue professions like doctor, teacher, lawyer. But, a 4-year college is not the only […]

January 30, 2020
Thoughts from John: A Mentor Story

The impact another person can have on your life is incredible, and it’s important that we realize how much of our success is often built on the shoulders of others. January is National Mentoring Month, and I wanted to take this opportunity to share my mentor story.  A good mentor is someone who will challenge you, […]

January 1, 2020
Thoughts from John: A Look Back and a Look Ahead

Between celebrating the new year and the holidays, time for reflection is a rare commodity. It’s important to remember where we’ve been before we charge ahead. So, we’re launching this new decade with a look back and where we resolve to go.  Before Launch Media, we were GreenScreenTV. Almost 15 years ago, Michael Trufant and […]

December 3, 2019
Seeing is Believing: Why Video Works

“Seeing is believing, but sometimes the most real things in the world are the things we can’t see.” Hard to believe those words rang out nearly 15 years ago. That’s a pretty profound takeaway for a kid’s movie. And, one we should meditate on this month.  Between final quarter concerns, preparing budgets for the new […]

November 14, 2019
How Video Creates Empathy in an Online World

It’s no secret that we have a problem connecting these days. Many of us spend our workdays looking at screens. We email before we make a call. We call before we schedule an in person meeting. And, how many of us are guilty of using the internal office messaging system (hello, Slack) before we walk […]

October 28, 2019
How Do You Cultivate Creativity?

How do we cultivate creativity?  Is it something we inherently have, like hair color or athletic ability? Or is it something that we must practice?  We think it’s a little bit of both, but while some are more naturally inclined to unique perspectives and imaginative daydreams, it takes perseverance and hard work to cultivate and […]

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