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February 28, 2020
Meet Launch Media’s Executive Producer & CEO: John

Get to know our Executive Producer and CEO John Jackson with this Friday Introduction. What was it like training, running, and completing a half marathon? I was a little apprehensive going into it. You know, I wasn’t sure if I was going to be able to finish it because I wanted to run the entire […]

February 25, 2020
3 Ways Mardi Gras Prepares You for a Day On Set 

Life may be like a box of chocolates, but it turns out that Mardi Gras is kind of like a day on set. We’re serving you up some tips on this Fat Tuesday. 1. Mardi Gras is a marathon, not a sprint.  For anyone who has ever experienced the marvelous chaos that is Mardi Gras, […]

February 21, 2020
Meet Launch Media’s Communication Manager: Elizabeth

Get to know Elizabeth Swarner with our Friday Q&A. If you were an action figure, what accessories would you be sold with? Well, I would definitely have a book, which isn’t very action figure-esque. Do I have special powers or not? That makes a big difference. I’ve got to have some cool boots. Honestly, I’d be more […]

February 20, 2020
Thoughts from John: What is an education? 

What does it mean to get an education?  We usually think of a 4-year college degree. A traditional education that provides a well-rounded understanding of the world, cultures, and philosophy. One where students study a canon of core material, and then pursue professions like doctor, teacher, lawyer. But, a 4-year college is not the only […]

February 18, 2020
Repurpose video content: 5 tips from Launch Media 

Video content is king. It’s a must-have for any successful marketing campaign, human resources department, or training program. But, how do you extend the life of your project and repurpose your video content?  Video tells a story in a way that is accessible, engaging, and vibrant. “So what is it that makes video so important? […]

February 14, 2020
Meet Launch Media’s Associate Producer: Chris

Meet Launch Media’s associate video producer, all the way from Slidell to the big Baton Rouge. Get to know Chris Jeansonne with our Friday Q&A. How do you get in the zone for a busy week?   Music. I have a tone of playlists on spotify, and I kind of pick my playlist according to my week. And, […]

February 11, 2020
Valentine’s Day Movie Night: 7 Ideas from Launch Media

Jay Leno once said, “Today is Valentine’s Day. Or, as men like to call it, extortion day.” And, perhaps you may feel that’s true. Christmas was barely over before brick and mortars exploded with teddy bears and assorted chocolates. But, here at Launch Media, we believe in bringing the passion to everything we do. And, if […]

February 7, 2020
Creative Director Celebrates 9 Years at Launch Media

Q. You’ve been at Launch Media for 9 years. How do you keep things fresh?  A. That is a challenge. To me, it all comes down to keeping the visual pump primed. And, what I mean by that is you have to always be on the lookout for new visual references. It’s about welcoming people […]

Color Psychology in Video Content Marketing

What’s your favorite color?  Studies say, it’s probably blue. The color blue evokes a sense of calm, of steadiness, of peace. And, it’s the most universally liked color.  Whether blue is your favorite color or not, color psychology affects your brand marketing strategy more than you think.  We’re going to talk about what the psychology […]

February 6, 2020
The Relationship Between Emotion and Video: What you need to know 

Ahh, Valentine’s day. A celebration of romantic love and gourmet chocolates and greeting cards.  Whether you celebrate Valentine’s Day or not, you likely engage with the high-level emotions that drive its prevalence.  The desire for connection, memorability, and action.  Humans are emotional creatures. And, though we like to think otherwise, our emotions drive much of […]

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