The Journey Matters

Credits


Agency Launch Media

Concept/Director Wes Kennison

Writers Wes Kennison and Abe Felix

Producer Deirdre Peterson

Director of Photography Abe Felix

Camera B Eric Hutchison

Aerials Wes Kennison

Editor Wes Kennison

Offline Editor Matt Hathcox

VFX Ryan Golden

Motion Design Ryan Golden

The Journey Matters

BASF

We were tasked by our client with creating a safety brand message that evolved their well established narrative of, “work safely, so you can go home at the end of the day”. Having put considerable efforts into this messaging, and seeing great success, our solution needed to reference it subtly, but framed their newest safety initiative in terms of ACTIONS, and the empowering quality that owning one’s decisions can have in an industrial setting.

We created the following piece with the goal to brand the new safety initiative with a voice of  heightened accountability and a focus on the power of one’s actions.

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Power Your Actions

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