What does your safety training program include? When my team talks to safety coordinators and training leaders, we often hear about manuals, long computer-based trainings, and meetings — a lot of meetings. All of those tools are useful, but we’ve found that video can really transform a safety program. Instead of hearing different messages from […]
Employer branding videos are a powerful tool when it comes to attracting and engaging quality candidates. After many years of working with companies to create standout employer branding videos, the Launch team has learned a few tips. Here are four things to keep in mind when you start working on your employer branding video. Be […]
Congratulations! Your company’s new video is ready to share with the world. You post it to YouTube, share it on Facebook, send a few tweets, and … wait. When you’ve finally made it through the process of developing a video concept, finalizing a script, planning a shoot and editing your material, it can be exciting to […]
Ever tried to argue a case using a spreadsheet? It’s not easy. A good presentation is as much about the message as it is about the data. In this post, Michael Trufant makes the case for data visualization.
If you’re considering video or animated content to help articulate your message in 2017, Launch Creative Director Wes Kennison has some pro video tips for you. Wes has been planning, writing, directing, producing and editing video and animated content for 6 years. I asked Wes for his advice on approaching a video project, creating […]
Last week, I shared a few of the most compelling stats I’ve found about video, and how video helps drive business results. Video is an overwhelmingly popular and effective tool, whether you’re a marketer, executive leader, corporate communications head, HR leader or safety manager. When you have an important message to communicate, your customers […]
The beginning of the year is one of my favorite times. It’s a chance to start fresh, plan priorities and look at your goals for the year with a new perspective. As the owner of Launch, I talk to a lot of people who want to use video as a way to drive their […]
3 Ways to Elevate Your Safety Message Author: Carol Dupree, Published August 2016; BIC Magazine Is there a topic more central to your success than improving safety at your company? Browse the pages of any industry publication today, and articles abound on “why” you should integrate safety as a core value. But do you know […]